2 pages., Posted online February 12, 2020., Brief news item announces that during December farm broadcaster Orion Samuelson (WGN Radio, Chicago, IL, and "This Week in Agri-Business" television program) marked his 45th year of doing a live year-end TV-radio interview with the U.S. Secretary of Agriculture. It was conducted, as traditionally, in the office of the USDA Secretary in Washington, D.C.
9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.
8 pages., Online via UI Catalog., Authors investigated sources of information used by inhabitants of agricultural villages and rural areas, spanning the period 2012-2018. Findings showed that "interest in new mass media-the Internet grew significantly, whereas their interests in television or radio broadcasts decreased. It has also pointed out that the trend to read daily press and specialized papers increased. Village inhabitants (not a farmer) preferred daily press and journals, whereas farmers chose specialised press."
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.
Online from publication. 3 pages., 2004 president of AAEA recalls some of her experiences with the organization during her involvement as a member and leader.
First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.
UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.
