12 pages., The rapidly expanding end-use markets for cassava implies a surge in the production and processing of cassava roots into various value-added forms. This study investigated the information needs of cassava farmers on cassava value addition technologies in Oyo State, Nigeria, to ascertain areas of information gap for farmers to maximally exploit the opportunities inherent in the product value addition. Using a multistage sampling procedure, 130 registered cassava farmers were sampled and interviewed. Data were collected on respondents’ personal and enterprise characteristics, access to information, perceived benefits and constraints to accessing information and information needs on cassava value addition. Data were analysed using percentages, means and correlational analysis at p=0.05. Results indicate that respondents were married (91.5%), with mean farm size and farming experience of 2.3 ha and 20.1±13.8 years, respectively, while fellow farmers ranked first as major source of information. Though respondents were constrained with low income (70.0%), they reckoned that if they had access to information on value addition, their postharvest loss will be reduced (89.2%). Respondents had information gap on information needs on cassava adhesives (1st), glucose syrups (2nd) and confectionaries (3rd). Farming experience (r = -.236), constraints (r = -.288) and access to sources of information were significantly related to respondents’ information needs. It is recommended that information on improved cassava value addition technologies be made available to cassava farmers through relevant sources, especially during emergencies coupled with hands –on training for effective application of information acquired.
Keywords: Information needs, Information sources, Access to information, Cassava value addition technologies.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
7 pages., A survey was conducted to identify management information sources and communication channels used by commercially oriented smallholder beef cattle producers (n = 62) in Limpopo province, South Africa. A total of 62 commercially oriented smallholder farmers under the Limpopo Industrial Development Corporation-Nguni cattle project were interviewed using a structured questionnaire to collect data. Descriptive statistics were used to analyse data on farmers’ demographic and farm characteristics, sources of information and communication channels used. A multinomial logistic regression model was used to evaluate factors that influenced farmers’ choices of information sources and communications channels used. Findings show that government extension (53% of the respondents) and other farmers (30%) were the major sources of management information for the farmers. Based on the logistic regression results, the decision to choose government extension as the main source of information was mainly influenced by respondents’ gender (p = 0.001) and access to training (p = 0.023). Communication was mainly through farm-to-farm visits (56%) and the use of mobile phones (30%). Based on the current findings, the infusion of modern information communication technologies such as mobile phone-based innovations with the existing government extension service could further strengthen the capacity of farmers to share information among themselves as well as providing feedback to extension agents. Furthermore, it is essential to take cognizance of farmers’ socio-economic factors when identifying and characterizing their management information sources and communication strategies.
8 pages., Online via UI Catalog., Authors investigated sources of information used by inhabitants of agricultural villages and rural areas, spanning the period 2012-2018. Findings showed that "interest in new mass media-the Internet grew significantly, whereas their interests in television or radio broadcasts decreased. It has also pointed out that the trend to read daily press and specialized papers increased. Village inhabitants (not a farmer) preferred daily press and journals, whereas farmers chose specialised press."
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
1 page., September-November issue via online., Digitalisation is improving the agricultural extension system by providing services at the right time, and facilitating adoption of new agronomic practices, resulting in yield improvements and higher incomes for farming households.
Online via UI subscription., This study explores how South Korean newspapers reported the issue of AI (avian influenza) by employing framing, and the concepts of media advocacy and mobilizing information (MI). Results indicate that news stories were more likely to attribute blame to the government. Government, scientist/researcher, and farmer sources were most prevalent in news coverage. Mentions of tactical MI for the preventive actions increased. Overall, findings indicate the increased media advocacy efforts during repetitive outbreaks of AI.
6 pages., via online journal., History and value of newsreels as information sources for theater goers, including those in rural areas. Author identifies the Moving Image Research Collections located at the University of South Carolina. They were contributed by 20th Century Fox in the early 1980s.
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Online via keyword search of UI Library e-Catalog., Farmer interviews revealed that various forms of agricultural journalism were significant: radio, television, cable network, print media, social media, mobile phone service, and internet websites. Use of some of these was strongly dependent on education level.
