20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
15 pages, via online journal, Purpose
Literature contends that not much is known about smallholder farmers’ perceptions of climate variability and the impacts thereof on agricultural practices in Sub-Saharan Africa and South Africa in particular. The purpose of this study is to examine the perceptions of smallholder farmers from Botlokwa (a semi-arid region in South Africa) on climate variability in relation to climatological evidence.
Design/methodology/approach
The study area is in proximity to a meteorological station and comprises mainly rural farmers, involved in rain-fed subsistence agriculture. Focus group discussions and closed-ended questionnaires covering demographics and perceptions were administered to 125 purposely sampled farmers. To assess farmers’ perceptions of climate variability, their responses were compared with linear trend and variability of historical temperature and rainfall data (1985-2015). Descriptive statistics were used to provide insights into respondents’ perceptions.
Findings
About 64% of the farmers perceived climate variability that was consistent with the meteorological data, whereas 36% either held contrary observations or were unable to discern. Age, level of education, farming experience and accessibility to information influenced the likelihood of farmers to correctly perceive climate variability. No significant differences in perception based on gender were observed. This study concludes that coping and adaption strategies of over one-third of the farmers could be negatively impacted by wrong perceptions of climate variability.
Originality/value
This study highlights discrepancies in perceptions among farmers with similar demographic characteristics. To guarantee sustainability of the sector, intervention by government and other key stakeholders to address underlying factors responsible for observed discrepancies is recommended.
16 pages, After years of debates and opposition from pharmaceutical companies, the Final rule of the Veterinary Feed Directive (VFD) went into effect in January 2017 requiring antibiotics used for both humans and animals for the purpose of growth promotion to be discontinued. This study sought to determine the effects framing content regarding antibiotic use in livestock and antibiotic resistance had on public opinion. Using a between-subjects experimental survey research design, 297 respondents indicated their perceptions of antibiotic use in livestock and the development of antibiotic resistant bacteria before being randomly assigned to one of three conditions. Each condition was a mock Twitter account framed differently based on findings from previous studies. After reading their assigned mock Twitter page, respondents indicated their trust of the information contained in the account, their information seeking behavior, demographics, and their support for antibiotic use in livestock. Using an ANCOVA, results indicated the frame influenced trust of information (F = 8.7, p < .05) and information seeking behavior (F = 4.48, p = .01) while support was not significant (F = 2.7, p = .07). Results suggest the blame frame has the greatest influence on shaping public opinion of antibiotic use in livestock and the development of antibiotic resistance.
15 pages, Generalized trust, which refers to trust towards people that are not well known (Yamagishi and Yamagishi, 1994; Stolle, 2002; Uslaner, 2002; Freitag and Traunmüller, 2009), is needed for many situations of economic interaction such as daily market activities. Considering that trust acts as a lubricant for social interaction, a lack of generalized trust can severely restrict a persons reach of efficient economic exchange. Increases of generalized trust within a society thus have the potential to create large efficiency gains (Fafchamps and Minten, 2002; Fafchamps, 2006).
Given the importance of trust for social interaction and various welfare dimensions, a growing body of economic, sociological, and psychological research has been devoted to examining the circumstances under which trust can thrive. A reoccurring notion in all three disciplines is that communication represents a key factor in the formation of trust (Lewicki et al., 2006; Glanville and Paxton, 2007). Ostrom et al. (1992), for example, find that communication and sanctioning in a common pool resource experiment lead to substantially more efficient outcomes. In a laboratory setting, personal communication has shown to enhance trust (Buchan et al., 2006), and is even more powerful in creating mutually benefitting exchanges than the possibility to engage in non-binding contracts (Ben-Ner and Putterman, 2009).
In this paper, we analyze whether mobile phones which constitute a fundamental component of modern information and communications technologies (ICT) can help build social trust among pastoral communities in Northern Kenya.1 In most African countries, trust levels are remarkably low; out of all regions in the world, people living in sub-Sahara Africa exhibit the lowest levels of generalized trust (Mattes and Moreno, 2018). In the study region of Northern Kenya, it is particularly relevant to increase trust for several reasons. First, the relatively weak legal system jeopardizes contract enforcement, which means that any economic interaction requires substantial amounts of trust between the contract partners. This has caused a strong reliance on trust-based relationships in Northern Kenyas livestock sector (Mahmoud, 2008; Pavanello, 2010; Roba et al., 2018). Furthermore, low trust levels between ethnic tribes have also reinforced longstanding intertribal conflicts in the region, and impede solutions to share resources peacefully and effectively (Schilling et al., 2012). Lastly, the low population density and long physical distances between settlements in the region make communication over long distances difficult and therefore induce high monitoring costs. Potential benefits of enhancing trust are therefore particularly high in the context of Northern Kenya.
To compensate for physical remoteness, rural communities have a high need for digital connectivity but have oftentimes suffered from poor connection and inclusion in existing networks in the past (Salemink et al., 2017). Over the last decade, however, mobile phones have become available to most pastoralists in Northern Kenya (Butt, 2015; Asaka and Smucker, 2016; Parlasca et al., 2020). A large and growing body of research has pointed out that mobile phones can help increase several paramount welfare dimensions of rural populations in sub-Saharan Africa, such as income and income equality, financial development, gender equality, or institutional quality (Aker and Mbiti, 2010; Asongu, 2015; Asongu and Nwachukwu, 2016; Rotondi et al., 2020). However, the research on the implications of mobile phones on social capital formation is much less extensive. To the best of our knowledge, the potential of mobile phones to affect trust is so far solely based on qualitative or anecdotal evidence (Molony, 2006, 2009; Overå, 2006) and lacks quantitative assessments. This paper aims to close this gap.
In this study, we elicit trust levels with an incentivized experiment, namely the canonical trust game by Berg et al. (1995). Experimental sessions were conducted from July 2018 to August 2018 in 17 different villages in Turkana County, Northern Kenya, and included a total of 402 respondents. We differentiate with regard to the object of trust by measuring trust towards fellow villagers, trust towards people from a neighboring village, and trust towards city dwellers from the county capital. Past research in rural sub-Saharan Africa indicates that smallholder farmers exhibit less trust towards people from different villages (Etang, 2010; Etang et al., 2011) or people from the next larger city (Parlasca et al., 2019). The differentiation of the object of trust therefore allows investigating heterogeneous effects of mobile phone use on trust depending on the physical distance between trustor and trustee.
This research adds add to the existing literature in several ways: to the extent of our knowledge, this is the first study to explore the direct link between mobile phone use and trust using quantitative household data from a low-income country. Thus far, no study has analyzed the role of geographical distance in the relationship between mobile phone use and trust. Lastly, this analysis contributes to the extremely sparse literature on trust in the context of pastoralist communities in sub-Saharan Africa.
The remainder of the study is organized as follows. Section 2 lays out the conceptual framework that guides the analysis. The data are explained in section 3 and the empirical framework is presented in section 4. The results are discussed section 5, followed by concluding remarks in section 6.
3 pages, The COVID 19 pandemic has demonstrated clearly that change can happen suddenly and dramatically, creating great uncertainty. Social distancing is the norm world-wide as we all work to ‘flatten the curve’. The economy is crashing, and despite stabilizing attempts, continues to stagger. The combination of a pandemic with economies in decline around the world is increasing food insecurity across the globe (UN-FAO 2020).
But in uncertainty, new possibilities arise and new pathways open. Change creates the conditions for transformation. We now have an opportunity—perhaps a once-in-a-lifetime opportunity—to learn from past weaknesses and create food systems that are more healthy, sustainable, equitable and resilient.
Thinking ahead to post-COVID 19 food systems, it is important to ask, what are we learning about our level of preparedness? And what next steps are suggested by food system weaknesses at local, regional and global scales in the context of the international pandemic?
Lessons are already emerging from this crisis—and from the multiple innovative responses to it—about how to retool food systems toward sustainability and resilience. For example, numerous food providers and retailers have moved online (Open Food Network) and social enterprises are delivering fresh local food and backyard growing kits to vulnerable population groups.
8 pages, Only 30% of households inBairro Boroma(Boromaneighborhood) have a regular proteinintake, mainly due to the lack of a proper cold chain. We analyzed the level of knowledge about alocal dried meat calledchinkui, examining the relationship between this knowledge and its valuefor strengthening local food security. Through surveys ofBairro Boromagoat herders (n=23) about“chinkuiawareness” and passive observation ofchinkuipreparation (n=5) from local biotype goats,we found thatchinkuiwas known to most goat herders (91.3%), but was used only irregularly, mainlybecause knowledge transmission has decreased over time. From passive observation, we foundthat the amount of dried meat obtained from an animal rarely exceeded a yield of 10% and itsperformance and safety depended on weather conditions and the absence of other animals in thearea of preparation. It is, therefore, recommended to strengthen initiatives to increase the amount ofchinkui, based on local knowledge, so as to enhance its frequency of consumption and the possibilityof using it as a sustainable alternative source of protein
2 pages, We tossed our soiled shovels into the back of the pickup truck and took one last satisfied look at the backyard garden we built for Ronya Jackson and her seven children in Troy, NY. The siblings were excitedly tucking peas and spinach into the fresh earth as we headed home to nearby Soul Fire Farm to tend the crops that would be distributed to neighbors in need. Our sacred mission is to end racism and injustice in the food system, which we do by getting land, gardens, train-ing, and fresh food to BIPOC (Black, Indigenous, and people of color), including refugees and immigrants, survivors of mass incarceration, and others impacted by state violence.As Mama Fannie Lou Hamer said, “When you have 400 quarts of greens and gumbo soup canned for the winter, no one can push you around or tell you what to say or do.” Before, during, and after the outbreak, food apartheid dis-proportionately impacts (BIPOC) communities who also face higher vulnerability to COVID-19 due to factors like shared housing, lack of access to health care, environmental racism, job layoffs, immigration status, employment in the wage economy without worker protections, and more. This pandemic is exacerbating existing challenges and lays bare the cracks in the system that prevent many of us from having anything canned up for this metaphorical winter. Our society is called to account. Is now finally the time when we will catalyze the 5 major shifts needed to bring about a just and sustainable food system?
20 pages, Food security strategies are determined by the prevailing realities within households and communities. Therefore, it is not surprising that in South Africa agricultural transformation is an important food security strategy. This article examines the role of human development and food sovereignty in fostering conditions that enable rural households to enhance their food security capabilities. Using an in-depth analysis of literature, national, regional and international instruments, this article takes its departure from the fact that subsistence agriculture is an effective strategy for improving household food needs when implemented within the broader human rights framework of human development. The results reveal that agriculture has the potential to increase household food security if appropriate agricultural technologies and productive resources such as land are made accessible to households. Further, for agriculture to attain optimal efficiency as a food security strategy, policies on agrarian transformation should be implemented within broader social development programmes.
11 Pages, This paper explores how mediated communication is perceived by farmers and agricultural researchers and extensionists in Rwanda, taking Rwanda Agriculture Board (RAB) as a Case Study. Literature revealed that studies on agricultural communication to farmers have focused on the role of mass media and new technologies in farmers' access to agricultural information. There have not been enough opportunities for farmers to voice how they think agricultural research information can best be communicated to them. In line with interpretive paradigm, qualitative approach, narrative strategy of inquiry and purposive sampling, 50 farmers and 20 RAB staff (researchers and extensionists) participated in the study. While researchers and extensionists at RAB said that they need to increase the use of mass communication media as well as the new technologies in order to effectively communicate to farmers, farmers expressed more reliance on interpersonal, face-to-face exchanges. Farmers said that they need people they can talk to face to face; people who can listen to their questions and grievances and provide adequate answers. They said that very few of them can read and write and have little or no access to technological devices recommended by RAB staff due to their living conditions
18 pages, Concentrated Animal Feeding Operations (CAFOs) are known to have a wide range of negative impacts upon nearby residents and communities. Therefore, the siting of such operations in economically underdeveloped rural communities is an important environmental justice issue. This study explores the environmental conflict that surrounded a proposed CAFO in Bayfield County, Wisconsin. In this struggle, an outside corporation attempted to site a new CAFO in a community that was highly divided on the issue. We draw complementary insights from the environmental justice, stakeholder theory, and rural studies literatures to explain how the opponents of the CAFO were ultimately able to successfully resist the unwanted land use. This theoretical framework treats the formation of environmental inequalities as a process of conflict among diverse parties in which the potentially impacted communities may strongly influence the eventual outcome. Through interviews with key stakeholders and analysis of local and state media sources, we examine the primary points of contention within the local community along with the relative claims making and discursive strategies employed by each side. The findings of this study imply that how rural communities construct their identity and define potential environmental hazards are central to deciding environmental conflicts.
