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72. To free ourselves we must free ourselves
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Penniman, Leah (author)
- Format:
- Journal Article
- Publication Date:
- unknown
- Published:
- United States: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11871
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 37(3) : 521-522
- Notes:
- 2 pages, We tossed our soiled shovels into the back of the pickup truck and took one last satisfied look at the backyard garden we built for Ronya Jackson and her seven children in Troy, NY. The siblings were excitedly tucking peas and spinach into the fresh earth as we headed home to nearby Soul Fire Farm to tend the crops that would be distributed to neighbors in need. Our sacred mission is to end racism and injustice in the food system, which we do by getting land, gardens, train-ing, and fresh food to BIPOC (Black, Indigenous, and people of color), including refugees and immigrants, survivors of mass incarceration, and others impacted by state violence.As Mama Fannie Lou Hamer said, “When you have 400 quarts of greens and gumbo soup canned for the winter, no one can push you around or tell you what to say or do.” Before, during, and after the outbreak, food apartheid dis-proportionately impacts (BIPOC) communities who also face higher vulnerability to COVID-19 due to factors like shared housing, lack of access to health care, environmental racism, job layoffs, immigration status, employment in the wage economy without worker protections, and more. This pandemic is exacerbating existing challenges and lays bare the cracks in the system that prevent many of us from having anything canned up for this metaphorical winter. Our society is called to account. Is now finally the time when we will catalyze the 5 major shifts needed to bring about a just and sustainable food system?
73. Tracing the story of food across food systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Sabiha Ahmad (author)
- Format:
- Journal Article
- Publication Date:
- 2022-02-23
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12747
- Journal Title:
- Frontiers in Communication
- Journal Title Details:
- v. 7
- Notes:
- 8pgs, This paper addresses the impulse to render systemic food systems issues into stories in light of ongoing challenges such as food scares, food fraud, and the COVID-19 pandemic. Such stories about food systems are seen as embodying the ideal of supply chain transparency currently in vogue and regarded as key to solving food system inequities by shedding light on them. Read in the context of documentary cinematic unveilings of unethical production practices, transparency initiatives of various types, particularly those dependent on the real-time, crypto-ensured storytelling of blockchain and digital twinning technology, would seem to provide a new model of indexicality, a new contract with social reality. However, such tracing systems and the questions they raise instead describe the way in which food—and the land, people and animals who are involved in its production—becomes fodder for various power plays.
74. Understanding Current Labor Shortage and Mechanization in New Jersey Nursery Crop Operations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gohil, Hemant (author), Waller, Timothy (author), and Cabrera, Raul (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12-19
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12791
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, N. 4
- Notes:
- 8pgs, We conducted a survey of New Jersey’s nursery industry to understand the current levels of labor shortage, how this has affected specific tasks related to the production capacity of the industry, and the actual level of mechanization. Survey results identified priority areas needing mechanization. There is a need for greater mechanization in almost all areas of nursery production to reduce the reliance on labor and or improve the efficiency of labor. Other Implications related to Extension programming on nursery mechanization are also discussed.
75. Understanding power, social capital and trust alongside near real-time water quality monitoring and technological development collaboration
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fielke, Simona (author), Taylor, Brucea (author), Coggan, Antheaa (author), Jakku, Emma (author), Davis, Aaron M. (author), Thorburn, Peter J. (author), Webster, Anthony J. (author), and Smart, James C.R. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-04-01
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12813
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- Volume 92, Pages 120 - 131
- Notes:
- 12pgs, We report on qualitative social research conducted with stakeholders in a local agricultural knowledge and advice network associated with a collaborative water quality monitoring project. These farmers, advisors and researchers allude to existing social dynamics, technological developments, and (more general) social evolution which is analysed against a novel analytical framework. This framework considers notions of power, social capital, and trust as related and dynamic, forming the basis of our contribution to knowledge. We then probe the data to understand perceived impacts of the collaborative project and social interaction associated with this research project, which involved cutting edge automated and frequent water quality monitoring that allowed for near real-time access to data visualisation displayed via a bespoke mobile or web ‘app’ (1622WQ). Our findings indicate that a multi-faceted approach to assessing and intervening based on consideration of multiple social dimensions holds promise in terms of creating conditions that allow for individual and group learning to encourage changes in thinking required to result in improved land management practice.
76. Understanding scientists’ communication challenges at the intersection of climate and agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Getson, Jackie M. (author), Church, Sarah P. (author), Radulski, Brennan G. (author), Sjöstrand, Anders E. (author), Lu, Junyu (author), and Prokopy, Linda S. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-08-02
- Published:
- United States: PLOS One
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12709
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 17(8)
- Notes:
- 22pgs, In the United States, a public debate remains about the existence and effects of anthropogenic climate change. This skepticism is present in the agricultural sector, rendering climate science communication challenging. Due to the polarization of climate change issues and the concurrent need for agricultural adaptation, we sought to examine how scientists communicate in this sector. A survey, administered to climate scientists and pertinent U.S. federal agency staff (response rate = 43%), was conducted to examine perspectives on communicating with five agricultural stakeholder groups: agribusinesses, crop advisors, general public, producers, and policymakers. We focused on three aspects of the communication process with these stakeholders to evaluate if scientists, as messengers, were following best practices–communicator training, knowledge of stakeholder, and terminology use. We found scientists valued communication training; however, the majority had not attended formal training. Scientists had different views on climate change than producers and crop advisors but understood their perspective and were deliberate with their communication with different audiences. This suggests stakeholder knowledge and terminology use do not hinder communication between scientist and stakeholder. We also highlight three communication challenges present across stakeholder groups–stakeholder knowledge, timescale, and scientific uncertainty–and others that were specific to each stakeholder group. Future research should support scientists by identifying and resolving barriers to training and effective communication strategies for each stakeholder group that addresses these challenges.
77. Unique conference design showcases small towns, highlights entrepreneurs, and strengthens capacity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Northrop, Mr. Carey Andrew (author), Jamieson, Mrs. Katherine M. (author), Jones, Parker B. (author), Reilly, Mary A. (author), and Augst, Tyler (author)
- Format:
- Journal Article
- Publication Date:
- 2022-06-16
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12602
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, Iss. 2
- Notes:
- 6pgs, Michigan State University Extension (MSUE)’s annual conference, Connecting Entrepreneurial Communities (CEC), has served as a catalyst for entrepreneurial ecosystems across Michigan since 2012. Designed by MSUE for small towns, CEC has gained national interest as evidenced by the adoption of this conference model by four other Extension services. This article outlines the unique conference design, details the partnership between Extension and host communities, and explores conference evaluation data validating the need to continue this programming. Lessons learned and successes to date are provided to ensure readers learn the value this unique conference format has in Extension entrepreneurship programming nationally.
78. Using the ‘good farmer’ concept to explore agricultural attitudes to the provision of public goods. A case study of participants in an English agri-environment scheme
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cusworth, George (author) and Dodsworth, Jennifer (author)
- Format:
- Journal Article
- Publication Date:
- 2021-05-11
- Published:
- England: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12809
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Online
- Notes:
- 11pgs, Across the European Union, the receipt of agricultural subsidisation is increasingly being predicated on the delivery of public goods. In the English context, in particular, these changes can be seen in the redirection of money to the new Environmental Land Management scheme. Such shifts reflect the changed expectations that society is placing on agriculture—from something that provides one good (food) to something that supplies many (food, access to green spaces, healthy rural environment, flood resilience, reduced greenhouse gas emissions). Whilst the reasons behind the changes are well documented, understanding how these shifts are being experienced by the managers expected to deliver on these new expectations is less well understood. Bourdieu’s social theory and the good farmer concept are used to attend to this blind spot, and to provide timely insight as the country progresses along its public goods subsidy transition. Evidence from 65 interviews with 40 different interviewees (25 of whom gave a repeat interview) show a general willingness towards the transition to a public goods model of subsidisation. The optimisation and efficiency that has historically characterised the productivist identity is colouring the way managers are approaching the delivery of public goods. Ideas of land sparing and land sharing (and the farming preference for the former over the latter) are used to help understand these new social and attitudinal realities.
79. Visualizing Values: A Content Analysis to Conceptualize Value Congruent Video Messages Used in Agricultural Communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fischer, Laura Morgan (author), Opat, Kelsi (author), Jennings, Kayla (author), and Meyers, Courtney (author)
- Format:
- Journal Article
- Publication Date:
- 2021-05
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12191
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105, Issue 2 (2021)
- Notes:
- 21 Pages, Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content and use of value congruent messages. Schwartz Theory of Basic Human Values (2012) was used to identify the values present in each video within the campaign. The values of benevolence, security, self-direction, universalism, and hedonism were common values displayed in the campaign. Message sensation value was calculated, and it was found the videos had moderate levels of emotional arousal. The primary characters in the videos were mothers, farmers, and children. More research should be conducted to explore how the value congruent messages and message sensation value interact to increase a receiver’s level of attitude change after viewing the message.
80. Welfare implications of home gardens among rural households: evidence from Ingquza Hill local municipality, South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nontu, Y. (author) and Taruvinga, A. (author)
- Format:
- Journal Article
- Publication Date:
- 2023-05-07
- Published:
- South Africa: South African Society of Agricultural Extension (SASAE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12934
- Journal Title:
- South African Journal of Agricultural Extension
- Journal Title Details:
- V.51, N.1
- Notes:
- 16 pages, Food insecurity is widely recognised as a global issue that requires immediate attention using multifaceted approaches. There is a generalised consensus about the positive role of home gardens in improving household income and food security. However, there is limited empirical evidence to support the above nexus worth exploring to enhance evidence of based programming. Therefore, this study used cross-sectional survey data from Ingquza Hill local municipality in the Eastern Cape Province of South Africa (n = 200) to estimate the correlation between participation in home gardening, household food security, and household income. Results revealed that income from home garden sales was the least source of income for most households in the study area, contributing an average of 10.4% to total household income. An insignificant negative correlation was confirmed between home gardens and household food insecurity access score, suggesting that home gardens fall short of addressing household food security. A positive linear significant correlation was also confirmed between home garden participation and household income. The study concludes that home gardens designed for cash crop production may have a better food security premise than those intended for home food consumption and the sale of surplus.