5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.
Conference paper / Journal article, This study examined farmers’ readiness to assess social media as agro-information reception tool in the study area. An interview guide was used in collecting data from 120 farmers who were randomly selected. Data collected were analysed with the aid frequency counts percentages and logit regression. The results showed that half of the respondents (50%) had primary education. About 90% were aware of whatsapp and 12.6% were aware of blogs, respectively. Education, farming experience, membership of farmers’ group and extension access were the variables that positively influence farmers’ readiness to assesssocial media as agro-information reception tool while respondents’ age negatively influence readiness to assess social media. Enlightenment programmes for farmers on the use of social media and an improved extension services to keep the farmers acquainted with the benefits of social media.
Social Networks like Facebook, Twitter, YouTube and WhatsApp are now becoming very popular tools that are used for sharing the latest and important farming based information in different part of India. These tools are now widely used by Agricultural Extension and Advisory services to interact with the farmers for exchanging agricultural related information in India. The most influential farmers in a network can disseminate the information to the less central farmers of the network. The extension functionaries that promote the agricultural innovation will share the information with the most central members which in turn will share it with maximum number of the members of a social network. Social Network Analysis (SNA) acts as an efficient analytical tool that helps us to understand the relationship between farmer stakeholders and the importance of a farmer's position in the entire network. In this paper, a structural analysis of the Social Network is performed over two datasets, namely, Facebook-like dataset and Twitter Lists dataset. Here, we have studied the importance of individual nodes in the network through various centrality measures. SNA properties like centralities are used to represent the most central nodes that can act as a good influence spreader in the network. In this paper, initially the k-core decomposition method is used to find a set of influential nodes among all the nodes in the network. It is done to reduce the computational time. Our simulation shows that the nodes with higher Page Rank centrality can activate more members in a network as compared to other centrality measures. For Information diffusion, we have used Linear Threshold (LT) Model to understand the influence spread of the central farmers in the network.
10 pages, Abstract— Smart agriculture involves the use of technology such as drones, GPS, robotics, IoT, AI, big data, and solar energy to improve farming practices. As with any disruptive innovation, however, stakeholder expectations can be misaligned from what the innovation can actually deliver. There can also be varying perspectives on what the innovation entails, related topics of interest, and impediments to large scale adoption. This study examines public perception of smart agriculture and its perceived drivers and challenges as present in social media discourse. We collected online posts from Twitter, Reddit, forums, online news and blogs between January 2010 and December 2018 for analysis. Results show that 38% of social media posts contained emotion with 52% joy, 21% anger and 12% sadness. Through topic analysis, we discovered seven key drivers and challenges for smart agriculture which included: enabling technologies, data ownership and privacy, accountability and trust, energy and infrastructure, investment, job security, and climate change.
