Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: ISU files Document Number: D09124
Notes:
Francis C. Byrnes Collection, A chapter from "Technical Journalism" printed by the Iowa State College Press. ISU files, Iowa State University. 35 pages.
Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
Notes:
See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Stokes, Ashli Quesinberry (author / University of North Caroline at Charlotte)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10900
Notes:
See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.
Bruns, Catherine J. (author / James Madison University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10901
Notes:
See also D10895., Pages 171-178 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Author examines the actions, accountability and ethical stance of government agencies in communicating environment risk to citizens in Flint, Michigan.
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
Pages 121-147 in Scaling-up Solutions for Farmers., In most of the developing countries in Asia and Africa large yield gaps are existing between the current farmers’ yields and potential achievable yields. The necessity of meeting the farmers’ requirement to scale up research results is paramount for adequate food production. This requires empowerment of farmers by answering queries of farmers appropriately through different extension channels including state and central machineries. These are the backbone of the agricultural technology development to empower farmers as the major stakeholders and hence requires attention. Lack of awareness among farmers about good agricultural management practices compel them to follow the traditional practices. All agricultural education and research, ultimately aims at increased productivity and economic well-being of farmers. This is possible only when there is a minimum gap between laboratories and land. This gap is bridged by agricultural extension. But human capacity, the content of the information, processes of delivery and technology determine effectiveness of extension services. Non-availability of sufficient extension personnel is a major constraint. To overcome these shortcomings, e-Extension (eE) is the alternative. It is important to rejuvenate the agricultural extension system (AES) with innovative information communication technology (ICT) models for knowledge generation and dissemination. Latest digital technologies are discussed in this chapter on ICT to empower farmers to scale up for reaching the required target of food production with special reference to Indian scenario.
There is an urgent need to transform neglected knowledge delivery systems by strengthening the science of delivery which has been neglected by the researchers/development worker/policy makers alike. Availability of new technologies such as information technology (IT), internet of things (IoT), audio and video using cell phones, geographical information system (GIS), simulation modelling, remote sensing (RS) open up new vistas for effective knowledge delivery for achieving the impacts on ground. This will help to cross the “Death Valley of Impacts” for achieving the zero hunger goal by adopting innovative approaches/tools and partnerships.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
Notes:
Book Chapter, 37 pages in "Food Technology Disruptions"
ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.
14 pages, This research is an inquiry into the (under)utilisation of mobile phones by smallholder farmers in their agricultural activities in Zimbabwe. Through a naturalistic enquiry, the research established that agricultural extension officers are vital in the adoption and use of mobile phones for agricultural purposes. Those extension officers who were not skilled in productively using mobile phone technology had technophobia, which was the primary reason they did not use the technology in their interactions with farmers. Yet, a sizeable number of farmers used their mobile phones to receive information from agricultural extension officers, officials, other farmers, and market vendors. Interviewed farmers perceived the mobile phone as a tool for education in agricultural matters. However, very few used their phones effectively for agricultural purposes. The research identified two main inhibitors to the acceptance and use of mobile phones by farmers: a lack of the necessary digital skills, and lacking information to use mobile phones. Other inhibiting factors included semi-literacy, old age, insufficient infrastructure, socioeconomic status, excessive cost, and lack of support from telecommunications companies and other service providers. This research contributes a novel perspective to the body of knowledge regarding mobile technology adoption for agricultural activity in marginalised communities.
Pollard, Kelvin (author), Jacobsen, Linda A. (author), and Population Reference Bureau (author)
Format:
Book chapter
Publication Date:
2021-06
Published:
United States: Appalachian Regional Commission
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12620
Journal Title Details:
Online
Notes:
Includes a series of charts and tables detailing personal computer and cellular ownership statistics for each county in Appalachia., 26 pgs, The data contained in this Chartbook describe how residents in the Appalachian Region were faring before the COVID-19 pandemic began in March 2020. As such, these numbers do not measure the social and economic impact of the outbreak. The Chartbook data do, however, provide a benchmark: As data from the pandemic and post pandemic period are released in the coming years, these figures can serve as a point of comparison that ultimately can enable data users to better measure the pandemic’s effect on Appalachia’s social and economic dynamics.
Macdonald, D.W. (author) and Johnson, P.J. (author)
Format:
Book chapter
Publication Date:
unknown
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25333
Notes:
Pages 2-16 in Fran Tattersall and Will Manley (eds.), Conservation and conflict: mammals and farming in Britain. Linnean Society Occasional Publications 4. Westbury Publishing, West Yorkshire, England. 261 pages., Authors synthesize the results of surveys conducted among UK farmers during 1981 and 1998.
Oliver-Bellasis, H.R. (author) and Sotherton, N.W. (author)
Format:
Book chapter
Publication Date:
unknown
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25334
Notes:
Pages 30-36 in Fran Tattersall and Will Manley (eds.), Conservation and conflict: mammals and farming in Britain. Linnean Society Occasional Publications 4. Westbury Publishing, West Yorkshire, England. 261 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25447
Notes:
Pages 312-336 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29852
Notes:
Pages 255-270 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14546
Notes:
Pages 150-162 in Neville Jayaweera and Sarath Amunagama (eds.), Rethinking development communication. Asia Mass Communication Research and Information Centre, Singapore.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23647
Notes:
In the online book: E. Gelb and A. Offer (eds.), ICTin agriculture: perspectives of technological innovation. European Federation for Information Technologies in Agriculture, Food and the Environment (EFITA). 12 pages., By the 15-year coordinator of the International Information System for the Agricultural Sciences and Technology (AGRIS), created in 1974 by the Food and Agriculture Organization of the United Nations.
Bonnen, James T. (author / Michigan State University, East Lansing)
Format:
Book chapter
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08698
Notes:
In: James Hildreth, Katerine Lipton, Ken Clayton and Carl O'Connor , ed. Agriculture and Rural Areas Approaching the 21st Century; Challenges for Agricultural Economics. 452-483; Iowa State University Press
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 33 Document Number: B03489
Notes:
Adapted from the book Development communication-rhetoric and reality, edited by Peter Habermann and Guy de Fontgalland. Singapore : Asian Mass Communication Research and Information Centre, [19- ].
