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    1. Boycott pork!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Brochure
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08254
    Notes:
    Evans, AgComm teaching, Washington, D.C.: Farm Animal Reform Movement, [198-?]. 1 p.

    2. Promotion & advertising for Kentucky's direct markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stegelin, Forrest (author), Weckman, R. (author), Hoban, T.J. (author), and Strang, J. (author)
    Format:
    Paper
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10108
    Notes:
    University of Kentucky College of Agriculture Cooperative Extension Service. 17 p.

    3. Consumer acceptance of raw apples treated with an antibacterial solution designed for home use

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McWatters, K. H. (author), Doyle, M. P. (author), Walker, S. L. (author), Rimal, A. P. (author), and Venkitanarayanan, K. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 118 Document Number: C13452
    Journal Title:
    Journal of Food Protection
    Journal Title Details:
    <65(1): 106-110>
    Notes:
    5 p.

    11. Is label literacy a key to healthier food choice?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Food Insight (author) and International Food Information Council Foundation
    Format:
    Online Article and Power Point
    Publication Date:
    2019-01-24
    Published:
    Washington, DC: International Food Information Council Foundation
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10121
    Notes:
    3 pages (article) and 21 pages (PowerPoint), PowerPoint survey is accessible through the online article., Via website.

    13. Building success of food hubs through understanding of the cooperative experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schmit, Todd M. (author) and Severson, Roberta M. (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-9
    Notes:
    9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.

    14. Edible insect workshop engages public in sustainable food conversation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jasinski, James (author), Kulhanek, Ashley (author), and Shumaker, Kate (author)
    Format:
    Online journal article
    Publication Date:
    2019-02
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10192
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(1) : 1-6
    Notes:
    6 pages., Article # 1IAW7, Via online journal., A 6-hr train-the-trainer workshop focused on introducing the concept that insects may play a significant role in food security as the world population is projected to exceed 9 billion people by the mid 21st century. Workshop topics including cultural, nutritional, culinary, and commercial aspects surrounding edible insects were presented and packaged into a formal curriculum for later use by the participants. A 12-item sensory evaluation of insect-fortified foods provided participants a tangible experience with product palatability. By the end of the workshop, participants had increased various dimensions of their knowledge about edible insects and reported a generally positive perception toward insect-based foods.

    17. Consumers' Evaluations of Genetically Modified Food Messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(1)
    Notes:
    20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.

    18. Consumer attitudes towards production diseases in intensive production systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clark, Beth (author), Panzone, Luca A. (author), Stewart, Gavin B. (author), Kyriazakis, Ilias (author), Niemi, Jarkko K. (author), Latvala, Terhi (author), Tranter, Richard (author), Jones, Philip (author), and Frewer, Lynn J. (author)
    Format:
    Online journal article
    Publication Date:
    2019-01-10
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10240
    Journal Title:
    PLoS ONE
    Journal Title Details:
    14(1)
    Notes:
    Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.

    19. Preference for local food as a matter of helping behaviour: Insights from Norway

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Skallerud, Kåre (author) and Wien, Anders H. (author)
    Format:
    Online journal article
    Publication Date:
    2019-03-02
    Published:
    Norway: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10250
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    (67) : 79-88
    Notes:
    10 pages., Via online journal., Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.

    20. Which communication channels shape normative perceptions about buying local food? An application of social exposure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
    Format:
    Online journal article
    Publication Date:
    2019-02-22
    Published:
    USA: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    36(3): 443–454
    Notes:
    12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.

    22. Towards sustainable consumption: Keys to communication for improving trust in organic foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vega-Zamora, Manuela (author), Torres-Ruiz, Francisco Jose (author), and Parras-Rosa, Manuel (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Spain: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10293
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    216 : 511-519
    Notes:
    9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.

    23. Consumers may decide the future of U. S. citrus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2019-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
    Notes:
    2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."

    24. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Online journal article
    Publication Date:
    2019-03-13
    Published:
    Frontiers Media
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
    Journal Title:
    Frontiers in Psychology
    Journal Title Details:
    10
    Notes:
    12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.

    26. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.

    27. Consumer perceptions of green industry retailers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
    Format:
    Journal article
    Publication Date:
    2019-03-26
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
    Journal Title:
    HortTechnology
    Journal Title Details:
    29(2) : 213-222
    Notes:
    10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.

    28. Eliciting consumer preference and willingness to pay for mushrooms: a latent class approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chakrabarti, Anwesha (author), Campbell, Benjamin L. (author), Shonkwiler, Vanessa (author), and Department of Agricultural and Resource Economics, University of Connecticut Center for Agribusiness and Economic Development, University of Georgia
    Format:
    Journal article
    Publication Date:
    2019-03
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10441
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    50(1) : 46-62
    Notes:
    16 pages., As consumer demand for food labeling becomes increasingly important, producers and retailers can include various labeling to attract new customers. This study investigates Connecticut consumers’ preferences and willingness to pay for mushrooms marketed with various labels using a latent class approach to identify classes within the market. Results reveal three market segments (price/GMO-label, locally/organically grown, and traditional mushroom varieties). Overall, only a third of consumers valued the “locally grown” or “organic” labels, so charging a premium for these labels might alienate a majority of consumers. Finally, GMO labeled mushrooms are discounted, but the non-GMO label receives little value.

    29. What influences consumer evaluation of genetically modified foods?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pham, Nguyen (author) and Mandel, Naomi (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Sage
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10499
    Journal Title:
    Journal of Public Policy & Marketing
    Journal Title Details:
    38(2): 263-279
    Notes:
    18 pages., via online journal., Genetically modified (GM) foods have attracted a great deal of controversy. While some consumers and organizations regard GM foods as safe, many other consumers and organizations remain concerned about their potential health risks. The results of three studies suggest that consumers respond differently to persuasive messages regarding GM foods on the basis of their preexisting attitudes. Weak anti-GM consumers tend to comply with a variety of pro-GM messages. In contrast, strong anti-GM consumers exhibit message-opposing behavior. Moreover, they respond just as negatively to a safety message (claiming that GM foods are safe) as to a risk message (claiming that GM foods are unsafe). The mechanism underlying these effects is consumers’ perceived health risk. A benefit message claiming that GM foods are beneficial (e.g., more nutritious than their conventional counterparts) is a better alternative for strong anti-GM consumers. Finally, the results suggest that persuasive messages do not significantly change pro-GM consumers’ evaluations of these foods.

    30. Environmental impacts and consumer preference for sustainably cultivated Japanese mustard spinach, komatsuna

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seo, Yuna (author), Someya, Yuki (author), and Dowaki, Kiyoshi (author)
    Format:
    Online journal article
    Publication Date:
    2019-01
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10521
    Journal Title:
    Journal of Environmental Management
    Journal Title Details:
    231: 364-369
    Notes:
    6 pages., via online journal., Sustainable agriculture is spreading in Japan in response to growing concerns about the environmental burden of the agriculture sector, but less than 1% of the total crop area for each vegetable in Japan is grown sustainably. Environmentally friendly agricultural products are produced by using organic and low-input farming techniques; low-input farming aims to reduce chemical inputs, such as fertilizers, pesticides, and herbicides, by half. Here, we used komatsuna (Japanese mustard spinach, Brassica rapa var. perviridis) as a model vegetable to study the environmental impact of low-input farming and ways to promote the purchase of organically and low-input farmed vegetables. We first assessed greenhouse gas emissions resulting from organic, low-input, and conventional farming of komatsuna. We also evaluated the effectiveness of providing consumers with detailed farm management and seasonality information to market organically and low-input farmed vegetables. We estimated marginal willingness-to-pay (MWTP) using choice-based conjoint analysis, based on attributes of price, fertilizer use, pesticide use, and region of origin. For seasonality, the questionnaire incorporating these attributes was conducted twice: once assuming purchasing in season, the other out of season. The greenhouse gas emissions of organic farming per area (196.7 kg CO2-eq/10 a/year) and per yield (72.3 kg CO2-eq/t/year) were less than those of low-input (322.6 kg CO2-eq/10 a/year, 120.7 kg CO2-eq/t/year) and conventional (594.0 kg CO2-eq/10 a/year, 220.7 kg CO2-eq/t/year) farming. MWTPs were highest for pesticide-free komatsuna (76.9 yen out of season, 66.2 yen in season), followed by full organic fertilizer (66.0 yen out of season, 63.4 yen in season), half organic fertilizer (35.8 yen out of season, 19.8 yen in season), and half pesticide (29.2 yen out of season, 21.0 yen in season). Consumers showed greater preference for organically and low-input farmed komatsuna out of season than in season. Consumers were more interested in pesticide information than in fertilizer and region of origin information. Our findings suggest that providing detailed cultivation and seasonality information would be a beneficial consumer communication tool to increase the market for sustainable agricultural products.

    31. “One Fish, Two Fish, Red Fish, Blue Fish”: how ethical beliefs influence consumer perceptions of “blue” aquaculture products?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Banovic, Marija (author), Reinders, Machiel, J. (author), Claret, Anna (author), Guerrero, Luis (author), and Krystallis, Athanasios (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10530
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    77: 147-158
    Notes:
    12 pages., via online journal., Respecting ethical beliefs of consumers is an important precondition for food manufacturers in their attempt to improve their positioning in the European food market. Based on a cross-cultural survey of 2511 European participants, this research demonstrates how ethical beliefs affect consumer perceptions of “blue” (i.e. environmentally friendly) aquaculture products. The study further emphasises that the positive effect of ethical beliefs on purchase intention operates via an indirect route mediated by consumers’ trust in a product category. Consumer involvement has limited moderation effect on the above relationships. To expand its “blue” business, a key policy recommendation to aquaculture product manufacturers and policy makers is to urge stable and reliable standards of control in environmentally responsible aquaculture production so that consumers can rely on the information source and increase their trust in aquaculture products.

    32. Understanding consumer resistance to the consumption of organic food. a study of ethical consumption, purchasing, and choice behaviour

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kushwah, Shiksha (author), Dhir, Amandeep (author), and Sagar, Mahim (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10533
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    77:1-14
    Notes:
    14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.

    33. Interest in sustainability, plant-based diets among trends in IFIC Foundation's 2019 food and health survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyer, Megan (author)
    Format:
    Research summary
    Publication Date:
    2019-05-22
    Published:
    USA: International Food Information Council Foundation, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10555
    Notes:
    3 pages., via website, International Food Information Council Foundation., Topics like sustainability, plant-based diets and clean eating seem to permeate news about food, but it turns out they’re not just buzzwords or “flavors of the week.” IFIC Foundation’s 2019 Food and Health Survey shows genuine and growing interest in these and other trends.

    34. Don't blame consumers - science partly to blame for post-truth society

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Commentary
    Publication Date:
    2019-05-20
    Published:
    USA: DairyBusiness, LLC
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10556
    Notes:
    3 pages., via website, DairyBusiness., Those within the food system wring their hands about the decreasing influence of science, often blaming consumers for our “post-truth” society. But, there is another reason for the decline of trust in science, according to The Center for Food Integrity (CFI) – one less comfortable to talk about, especially for those who conduct and sponsor research.

    35. Strap in: environmental pressure is accelerating

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog posting
    Publication Date:
    2019-06-18
    Published:
    USA: The Center for Good Integrity. Gladstone, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
    Notes:
    3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.

    36. Promoting farmers' markets: preferences of farmers' market leaders

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witzling, Laura (author), Shaw, Bret (author), Wilson, Marlie (author), and Morales, Alfonso (author)
    Format:
    Online journal article
    Publication Date:
    2019-01
    Published:
    Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10606
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(3)
    Notes:
    9 pages., Article #:3FEA4, via online journal., Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.

    37. Connecting social media data and crisis communication theory: a case study on the chicken and the egg

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lauran, N. (author), Kunneman, F. (author), and Van de Wijngaert, L. (author)
    Format:
    Online journal article
    Publication Date:
    2019-01-01
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10643
    Journal Title:
    Journal of Risk Research
    Notes:
    20 pages., via online journal., In a crisis situation, communication is an important asset for safeguarding the reputation of an organization. The communication strategy that is used in a crisis influences the way people perceive the crisis. While extensive research is conducted and clear communication guidelines about crisis communication are provided, current research tends to focus on a single actor in a crisis within a homogeneous stakeholder group. In this article, we analyze whether and how different groups of stakeholders frame a crisis and the extent to which they attribute responsibility for the crisis to actors. The case concerns the use of an illegal lice detergent (fipronil) in eggs in the Netherlands in the summer of 2017. Based on the analysis of Twitter data related to the case using multiple methods (network analysis, a longitudinal analysis and the annotation of a sample of tweets), this study shows that a seemingly simple case in a single sub-arena has different subgroups that use different frames and attribute different responsibilities to different stakeholders. This result implies that a reconsideration of communication strategies during and after a crisis is needed.

    38. The “age of agricultural ignorance”: trends and concerns for agriculture knee-deep into the twenty-first century

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Sterling (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    JSTOR
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10650
    Journal Title:
    Agricultural History
    Journal Title Details:
    93(1): 4-34
    Notes:
    32 pages., via online journal., The phrase in the title is not mine. I am borrowing it here from syndicated columnist and cowboy poet Baxter Black, who borrowed the title of one of his own columns “Growth of Agricultural Ignorance” from the editor of the Delmarva Farmer (a weekly agricultural publication serving the Delaware, Maryland, and Virginia region). In many ways I agree with the term, and believe it is accurate in part to describe American society in the late twentieth century and into the twenty-first. Thus, I would like to take this opportunity to discuss some trends in American agriculture, and for that matter, agricultural history, and some concerns that I have about them. Not all the trends are bad, of course, and perhaps in some ways, at least, American society is less agriculturally ignorant than Black and others suggest.

    39. Greenwashing and environmental communication: Effects on stakeholders' perceptions

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Torelli, Riccardo (author), Balluchi, Federica (author), and Lazzini, Arianna (author)
    Format:
    Online journal article
    Publication Date:
    2019-07
    Published:
    Wiley Periodicals, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10823
    Journal Title:
    Business Strategy and the Environment
    Notes:
    15 pages., via online journal., Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive business performance and companies that only appear to embrace a model of sustainable development. In this context, through the lens of legitimacy and signalling theory, we intend to understand and assess the different influences that various types of misleading communications about environmental issues have on stakeholders' perceptions of corporate environmental responsibility and greenwashing. Stakeholder responses to an environmental scandal will also be assessed. The hypotheses tested through a four‐for‐two design experiment reveal that different levels of greenwashing have a significantly different influence on stakeholders' perceptions of corporate environmental responsibility and stakeholders' reactions to environmental scandals.

    40. Are social embeddedness associated with food risk perception under media coverage?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhen, Yan (author), Huang, Zu-hui (author), Wang, Yu (author), and Zhou, Jie-hong (author)
    Format:
    Online journal article
    Publication Date:
    2019-08
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10827
    Journal Title:
    Journal of Integrative Agriculture
    Journal Title Details:
    18(8): 1804–1819
    Notes:
    16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.

    41. Bust to boom: reinventing the agricultural marketing model

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Motter, John (author)
    Format:
    Opinion
    Publication Date:
    2019-08
    Published:
    United States: AgWeb
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
    Notes:
    10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.

    43. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019-09-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
    Notes:
    Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."

    44. Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
    Format:
    Online journal article
    Publication Date:
    2019-09
    Published:
    Springer New York LLC
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    36(3): 375–393
    Notes:
    19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.

    45. Establishing ethical organic poultry production: a question of successful cooperation management?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schäfer, Martina (author)
    Format:
    Online journal article
    Language:
    Enblish
    Publication Date:
    2019-06
    Published:
    Springer Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10842
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    36(2): 315–327
    Notes:
    13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.

    48. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
    Format:
    Research report
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
    Journal Title:
    Drovers
    Notes:
    Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."

    49. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
    Journal Title:
    Sustainability
    Journal Title Details:
    11(16)
    Notes:
    Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.