USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Ferreira, Celio (author), Boholm, Asa (author), and Lofstedt, Ragnar (author)
Format:
Book chapter
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19693
Notes:
Pages 283-299 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Authors discuss and show examples of images in the media presentation of risk events. Examples include mad cow situations and the experience of dairy producers in dealing with groundwater contamination caused by chemicals.
