Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
Russell, Clifford S. (author), Schiller, Andrew (author), Hunsaker, Carolyn T. (author), Kane, Michael A. (author), Wolfe, Amy K. (author), Dale, Virginia H. (author), Suter, Glenn W (author), Pion, Georgine (author), Jensen, Molly H. (author), and Konar, Victoria C. (author)
Format:
Journal article
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29927
Via online issue. 5 pages., Cited in "Jon Marshall's News gems: highlighting the best in American Journalism," Society of Professional Journalism, for a distinctive, punchy writing style.
