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    3. An instrument for assessing scientists' written skills in public communication of science

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baram-Tsabari, Ayelet (author) and Lewenstein, Bruce V. (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06483
    Journal Title:
    Science Communication
    Journal Title Details:
    35(1) : 56-85

    4. And now a word from our sponsors: how to create an effective nutrition television commercial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    7. Communicating with the news media: sending a clear, concise, consistent message

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Whitford, Fred (author / Purdue University)
    Format:
    Guide
    Publication Date:
    2003
    Published:
    USA: Purdue Pesticide Programs, Purdue University Cooperative Extension Service, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11775
    Notes:
    PPP-60. 34 pages., Detailed description of the role of media in society and guidelines the information provider can use to relate effectively with reporters and media representatives.

    8. Creating fear in a risky world: generating effective health risk messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stephenson, Michael T. (author) and Witte, Kim (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
    Notes:
    Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    9. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    10. Designing effective messages for microbial food safety hazards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.