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    1. "Best before" confusion leading to needless food waste

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    2. "Biotechnology will feed the world" and other myths

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    4. "Climate dogs" get science across to farmers

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    6. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    7. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

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    8. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    10. "What in the world are they thinking?" perceptions of extension personnel regarding internationalizing agricultural extension

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