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2. A study of the incentives and barriers to the development of new and alternative enterprises on farms in two states of the United States
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alter, Theodore R. (author / Pennsylvania State Univeristy), Ruane, Dermot J. (author / National University of Ireland), Phelan, James F. (author / National University of Ireland), and Crewdson, Bud (author / University of Minnesota)
- Format:
- Proceedings
- Publication Date:
- 1999-03-23
- Published:
- Association for International Agricultural and Extension Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20985
- Notes:
- Burton Swanson Collection, 8 pages, Session I, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
3. Agritourism farms and the web: an exploratory evaluation of their websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Platania, M. (author)
- Format:
- Online journal article
- Publication Date:
- 2014
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10683
- Journal Title:
- Agris On-line Papers in Economics and Informatics
- Journal Title Details:
- 6 (3): 51–58
- Notes:
- 9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
4. Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crick, James M. (author), Crick, Dave (author), and Tebbett, Natalie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-07
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11218
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 122-134
- Notes:
- 12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
5. Expert: marketing plan is key to strong agritourism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hinch, Ann (author)
- Format:
- Journal article
- Publication Date:
- 2007-06-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25849
- Journal Title:
- Farm World
- Journal Title Details:
- 53(20) : 6C-7C
6. Marketing local produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van der Meulen, Hielke (author) and Williams, Roberta (author)
- Format:
- Journal article
- Publication Date:
- 2004-06
- Published:
- Antigua-Barbuda: Centre for Information on Low External Input and Sustainable Agriculture, Amersfoort, The Netherlands.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24528
- Journal Title:
- LEISA
- Journal Title Details:
- 20(2) : 30
7. The enrollment of nature in tourist information: framing urban nature as “the other”
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Uggla,Ylva (author) and Olausson, Ulrika (author)
- Format:
- Journal article
- Publication Date:
- 2012-12-13
- Published:
- UK: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08571
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 7 (1): 97-112
8. Tips for selling with agritourism and “pick-your-own"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
- Format:
- Online article
- Publication Date:
- 2012
- Published:
- United States: US Dept. of Agriculture
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12657
- Journal Title:
- National Center for Appropriate Technology
- Journal Title Details:
- Online
- Notes:
- 2pgs, Agritourism combines agricultural sales with on-farm activities that involve the customers. These can include hayrides, mazes, pumpkin patches, farm tours, a bed and breakfast, or other endeavors. “Pick-your-own” or “you-pick” operations allow customers to wander out into the fields or orchards to pick their own apples, berries, pumpkins, or other crops. Customers check in at the farm stand when finished and pay by weight or volume. This can be a fun activity, especially for kids, and can sometimes allow customers to get larger volumes at lower prices.
9. Understanding barriers for agriculture-tourism linkages: setting policy agenda for agricultural growth
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mwaijande, Francis A. (author)
- Format:
- book monograph
- Publication Date:
- 2007
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08185
- Journal Title:
- Dissertation Abstracts International
- Journal Title Details:
- 68 (12): 291