Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00301
Notes:
Summary of ideas presented during a session of the 2012 Agricultural Media Summit, Albuquerque, New Mexico. Via website. 1 page., Tips on saving time, traveling, organizing and storing information, balancing careers and personal lives, and working more effectively as an agricultural journalist or communicator.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36258
Notes:
Retrieved at http://comunica.org/com_rights/, Pages 33-64 in Bruce Girard and Sean O. Siochru (eds.), Communicating in the information society, United Nations Research Institute for Social Development, Geneva, Switzerland. 223 pages.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
