Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02160
Notes:
Pages 73-92 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
Authors examine the dilemma created by the "oversimplifying or biased framings and pronouncements by celebrities" and the frequent use of microblogs to persuade and be persuaded.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29320
Notes:
Posted at http://www.aejmc.org, Paper presented at the 2009 Association for Education in Journalism and Mass Communication convention, Boston, Massachusetts, August 5-8, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07873
Notes:
Pages 122-125 in M.J. Navarro (ed.), Voices and views: why biotech? ISAAA Brief No. 50. International Service for the Acquisition of Agri-biotech Applications, Ithaca, New York. 158 pages.
