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2. Facebook and a farm crisis: FFA and online agricultural advocacy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kostelich, Callie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11118
- Journal Title:
- Open Library of Humanities
- Journal Title Details:
- 5(1): 1-32
- Notes:
- 32 pages., via online journal., Following the March 2017 wildfire devastation in Texas, Oklahoma, and Kansas, local chapters of the National FFA Organization actively engaged on social media to advocate for public response to the crisis. Twenty-three public Facebook posts from FFA chapters and affiliates demonstrate members’ engagement with agricultural issues in the United States, disrupting the generalization that young adults are disconnected from civic affairs. However, while Facebook served as an important platform for members’ ag-vocacy in the wake of the crisis, FFA chapter posts contain embedded traditional rural literacies, which are reflected in members’ collective identification with existing supporters of agricultural communities. While FFA chapters had the potential to advocate to a broad readership, the posts reveal the chapters’ way of reading the crisis and writing a response to it with an insular narrative. As a result, Facebook posts that target only limited audiences and/or appeal to readers with exclusionary collective identification result in the failure of entities, such as local FFA chapters, to capitalize on Facebook’s full potential as an advocacy tool to inform and engage large public audiences.
3. The culture of nature: the environmental communication of gardening bloggers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Graf, Heike (author)
- Format:
- Book chapter
- Publication Date:
- 2016
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08815
- Notes:
- Pages 105-136 in Heike Graf (ed.), The environment in the age of the internet: activists, communication, and the digital landscape. United Kingdom: Open Book Publishers, Cambridge. 175 pages.
4. Using emotions to frame issues and identities in conflict: farmer movements on social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aarts, Noelle (author), Stevens, Tim M. (author), and Dewulf, Art (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11513
- Journal Title:
- Negotiation and Conflict Management Research
- Notes:
- 19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."