Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
August 1 issue via online. 2 pages., Article describes sale of Cygnus Business Media's agriculture group to American Farm Bureau Federation, "the largest trade association in the U.S. agriculture industry."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10733
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 73 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 3 pages., Author's experience with an advocate for improved rural-urban understanding and a supporting force for formation of Farm-City Week by Kiwanis International.
Describes an expanded farmers, farming and agriculture presence in the John Deere exhibit at CES, formerly known as the Consumer Electronics Show, "world's largest technology event."
