Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07897
Notes:
In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 16 pages.
Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Udoh, Bridget O (author / Louisiana State University)
Format:
Proceedings
Publication Date:
1999-03-23
Published:
Nigeria: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C21005
Notes:
Burton Swanson Collection, 8 pages, Session P, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
14 pages., via online journal, With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or on-farm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobile- friendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders.
