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    1. 2013 agriculture industry ag media survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Truffle Media Networks (author)
    Format:
    Research report
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09484
    Notes:
    Truffle Media Networks LLC, Indianapolis, Indiana. 29 pages., Survey among participants in the agriculture industry in media, ag product companies, agencies, associations, or other.

    3. Agricultural opinion leader communication channel preferences: an empirical analysis of participants of agricultural and natural resource leadership development programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    57(1) 91-105
    Notes:
    Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.

    4. An approach to measuring the impact and effectiveness of educational science exhibits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tucker, Mark (author), Bricker, Jon (author), and Huerta, Alexandria (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00173
    Journal Title Details:
    95(2) : 6-20

    5. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    6. Are newsletters effective? Assessing their role as a communication tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Broussard, Shorna (author) and Floress, Kristin (author)
    Format:
    Publication
    Publication Date:
    2007-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06181
    Notes:
    Publication FNR-269-W. 3 pages.

    7. Asking the hard questions - has our extension approach had impact in integrated pest management implementation?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Coutts, Jeff (author), Heisswolf, Sue (author), Bell, Kerry (author), Kay, Iain (author), and Subramaniam, Siva (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30651
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    6(1) : 129-134

    9. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.