« Previous |
1 - 10 of 15
|
Next »
Number of results to display per page
Search Results
2. Emotion and the customer journey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Castro, Luciano (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(2) : 17
- Notes:
- Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
3. Emotion and virality of food safety risk communication messages on social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wang, Xiaojing (Romy) (author), Nan, Xiaoli (author), Stanley, Samantha J. (author), Wang, Yuan (author), Waks, Leah (author), and Broniatowski, David (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12403
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Iss. 3
- Notes:
- 28 pages, This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, including emotional characteristics such as discrete emotions, emotional valence, arousal, and dominance. Conveying negative valence, low arousal, and high dominance, as well as anger and sadness emotions were associated with greater virality of articles on social media. Implications of these findings for risk communication in the age of social media are discussed.
4. Farmers should use emotion to tell ag's story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Quinlan, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2018-02-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09362
- Journal Title:
- Illinois AgriNews
- Journal Title Details:
- 40(49) : A4
5. Framing climate change communication to prompt individual and collective action among adolescents from agricultural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stevenson, Kathryn T. (author), King, Tasha L. (author), Selm, Kathryn R. (author), Peterson, M. Nils (author), and Monroe, Martha C. (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10519
- Journal Title:
- Environmental Education Research
- Journal Title Details:
- 24(3): 365-377
- Notes:
- 14 pages., via online journal., Climate communication research suggests strategic message framing may help build public consensus on climate change causes, risks and solutions. However, few have investigated how framing applies to adolescents. Similarly, little research has focused on agricultural audiences, who are among the most vulnerable to and least accepting of climate change. Among 950 high school agriculture students in North Carolina, we found agriculture and environment framing of climate change, but not community and health frames, elicited feelings of worry, and these together with community frames elicited hope. Further, students feeling more worry were more supportive of individual and collective action. Those accepting climate change and females had more emotive responses and higher support for all action measures, and acceptance of human causes predicted more worry and support for collective action. We find these results encouraging as agriculture teachers likely employ agriculture and environment frames when following best teaching practices.
6. Heated discussion: strategies for communicating climate change in a polarized era
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Merzdorf, Jessica (author), Pfeiffer, Linda J. (author), and Forbes, Beth (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10816
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103 (3)
- Notes:
- 16 pages., via online journal., The 2018 report from the Intergovernmental Panel on Climate Change warns that Earth’s temperatures may soon reach a tipping point that threatens humanity’s future. Scientists from many disciplines agree that anthropogenic climate change is a serious problem yet many Americans remain skeptical of the existence, causes, and/or severity of climate change. In this article, we review recent research on climate change communication focusing on audience variables and messaging strategies with the goal of providing communication practitioners research-based recommendations for climate change message design. Factors that influence audience acceptance and understanding of climate science include: demographic variables (such as political party affiliation, religious orientation, and geographic location), as well as brief sections on misinformation, and beliefs in pseudoscience. Keys to effectively construct climate messaging are discussed including: framing strategies; reducing psychological distance; emotional appeals; efficacy cues; weight-of-evidence/ weight of expert reporting; inoculation/correcting misinformation; and separating science from conspiracy theories. Evidence-based strategies are critical in giving science communicators the tools they need to bridge the gap between the scientific community and the at-risk public.
7. Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Skurka, Chris (author), Niederdeppe, Jeff (author), Nabi, Robin (author), and Cornell University University of California Santa Barbara
- Format:
- Online journal article
- Publication Date:
- 2019-08-01
- Published:
- United States: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11066
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(4) : 394-421
- Notes:
- 27 pages, via online journal, This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-night host to affect young adults’ climate change risk perception and behavioral intentions under certain conditions. Moderation analyses indicated that avoiding humor helped close the partisan gap in risk perception between Republicans and Democrats.
8. Natural resources conflicts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kennedy, Joan (author) and Vining, Joanne (author)
- Format:
- Online journal article
- Publication Date:
- 2007
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10678
- Journal Title:
- Journal of Sustainable Forestry
- Journal Title Details:
- 24(4): 23-50
- Notes:
- 29 pages., via online journal., Managers’ emotions play a significant role in natural resource decision-making processes relative to conflict. Although conflict and emotion are present in many aspects of most resource managers’ careers, the role of the primary decision maker’s emotions in natural resources decision-making processes is neither well understood, nor well documented. The ideas presented in this article derive from a literature review and an independent four-year qualitative study of the USDA Forest Service. The major finding of the study was that natural resources managers’ emotions do indeed have an influence on their decisionmaking processes and in conflict situations. Furthermore, communication is a component of decision making; conflict is a component of decision making; and communication is a component of conflict. The authors review the literature in neuroscience and psychology on emotion and conflict. We explain how this information is important to any decision making process, and then relate emotions and decision making to conflict at the USDA FS. We offer insights and suggestions as to how managers
9. On the acceptance of animal production in rural communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stefan Mann (author) and Hans Kogl (author)
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10182
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 20(3): 243-252
- Notes:
- 10 pages., Via online journal., In 18 East German municipalities, nine of them with a planned pig production site and the other nine with an existing pig production site, a survey was carried out on the factors influencing the acceptance of pig production. The influencing factors examined were the personal attitude on particular aspects of pig production, socio-demographic characteristics, the personal involvement in local decision-making, the size of livestock and the production technology. As a result, existing production sites are perceived more positively than planned sites, without any influence of size and production technology. The difference may be explained by the fact that planned sites are evaluated in respect to economic arguments as jobs and income (market goods), while existing sites are rather evaluated in respect to environmental factors (public goods). For new investments the results lead to the recommendation to emphasize its economic aspects, to integrate the investor socially in the rural community and to apply technology that prevents pollution for the neighborhood. More importantly, the results show the shortcomings of a “top down” approach and the indispensability of endogenous resources in regional development.
10. Public Attitudes Toward Ecological Restoration in the Chicago Metropolitan Region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bright, Alan D. (author), Barro, Susan C. (author), and Burtz, Randall T. (author)
- Format:
- Online journal article
- Publication Date:
- 2010-11-30
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10346
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- 15(9):763-785
- Notes:
- 24 pages., Via online journal., We examined the relationship between attitudes toward urban ecological restoration and cognitive (perceived outcomes, value orientation, and objective knowledge), affective (emotional responses), and behavioral factors using residents of the Chicago Metropolitan Region. Positive and negative attitudes were both related to perceived outcomes of ecological restoration. In addition, positive attitudes were related to values while negative attitudes were related to emotions. Attitudes of high and low importance groups were connected to perceived outcomes of ecological restoration; however, attitudes of the high importance group were also related to values, emotions, and behavior. Positive and negative attitude groups differed on perceived outcomes, basic beliefs, knowledge, and behavior. Implications lie in understanding of complex attitudes toward natural resource issues and improved communication efforts to influence or educate the public.