1 - 10 of 10
Number of results to display per page
Search Results
2. Genetic modification, factory farms, and ALF: A focus group study of the Netflix original film Okja
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Opat, Kelsi (author), Curren, Leah (author), and Irlbeck, Erica (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10139
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.
3. Has privacy become a luxury good?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Angwin, Julie (author)
- Format:
- Commentary
- Publication Date:
- 2014-03-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02767
- Journal Title:
- New York Times
- Notes:
- Via online. 3 pages.
4. Mining the internet for linguistic and social data: an analysis of "carbon compounds" in Web feeds
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Koteyko, Nelya (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36552
- Journal Title:
- Discourse and Society
- Journal Title Details:
- 21(6) : 655-674
5. Scaling out agroecology from the school garden: the importance of culture, food, and place
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ferguson, Bruce G. (author), Morales, Helda (author), Chung, Kimberly (author), Nigh, Ron (author), and El Colegio de la Frontera Sur Centro de Investigaciones y Estudios Superiores en Antropología Social Michigan State University
- Format:
- Online journal article
- Publication Date:
- 2019-03-26
- Published:
- Mexico: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10984
- Journal Title:
- Agroecology and Sustainable Food Systems
- Journal Title Details:
- 43(7) : 724-743
- Notes:
- 21 pages, 21 pages, We explore potential and limitations for agroecological scaling through formal education, using the LabVida school gardens program in Chiapas, Mexico as a case study. Through LabVida training, educators gained an appreciation of agroecology and learned to apply agroecological practices, although their understanding of agroecological principles and scientific process remained limited. The greatest program impact was on educators’ eating habits, and their perception of the value of local knowledge and its relevance to school work. The case study demonstrates the potential of garden and food-system work to leverage institutional resources in ways that can improve educational outcomes, including agroecological literacy. Increased awareness of agroecology and the value of local knowledge may intersect with other drivers of scaling, including markets, organizational fabric, and policy.
6. The effects of online video on consumers’ attitudes toward local food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida Iowa State University
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
7. The importance of source: A mixed methods analysis of undergraduate students' attitudes toward genetically modified food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ruth, Taylor K. (author), Rumble, Joy N. (author), Gay, Keegan D. (author), and Rodriguez, Mary T. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07573
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- 57 (3): 145-161
8. Utilization of text mining as a big data analysis tool for food science and nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tao, Dandan (author), Yang, Pengkun (author), and Feng, Hao (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11679
- Journal Title:
- Comprehensive Reviews of Food Science and Food Safety
- Journal Title Details:
- 19 : 875-894
- Notes:
- 20 pages., Via online from the University of Illinois website., Authors' review provided an overview of the data sources, computational methods, and applications of text data in the food industry. Applications of text data analysis were illustrated with respect to food safety and food fraud surveillance, dietary pattern characterization, consumer-opinion mining, new-product development, food knowledge discovery, food supply-chain management, and online food systems.
9. Web data mining and social media analysis for better communication in food safety crises
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyer, Christian (author), Hamer, Martin (author), Terlau, Wiltrud (author), Raithel, Johannes (author), and Pongratz, Patrick (author)
- Format:
- Paper
- Publication Date:
- 2015
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06581
- Notes:
- Presented at the International European Forum on System Dynamics and Innovation in Food Networks>2015 International European Forum, Innsbruk-Igls, Austria, February 9-13, 2015. 10 pages.
10. Web data mining and social media analysis for better communication in food safety crises
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Meyer, Christian H. (author), Hamer, Martin (author), Terlau, Wiltrud (author), Raithel, Johannes (author), and Pongratz, Patrick (author)
- Format:
- Journal article
- Publication Date:
- 2015-07
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08193
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 6(3) : 129-138