Via online. 3 pages., Subtitle: A recent 8,000-word article in the New Yorker reaffirmed a trend in journalism of turning important scientific issues into a circus sideshow.
Examines controversy over the use of carbon monoxide as a "pigment fixative" for meat - to keep "the product's pink and rosy color in an effort to make it look fresh even as it approaches, or even passes, its expiration date."
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
Ajayi, A.O. (author), Ajayi, O.C. (author), Akinnifesi, F.K. (author), Sileshi, G. (author), and Mng'omba, S. (author)
Format:
Abstract
Publication Date:
2010-09-14
Published:
Ivory Coast
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30710
Notes:
Paper presented at Tropentag 2010, Conference on International Research on Food Security, Natural Resource Management and Rural Development, Zurich, Switzerland, September 14-16, 2010. 1 page.
