Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36959
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 52-55 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. 56 pages.
Muheebwa, Adeline (author) and Wheater, Roger (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08700
Notes:
Pages 123-130 in Gordon Wilson, Pamela Furniss and Richard Kimbowa (eds.), Environment, development and sustainability: perspectives and cases from around the world. Oxford University Press, Oxford, England. 290 pages.
Ruiz Corzo, Martha Isabel "Pati" (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Book chapter
Publication Date:
2003-09-08
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25112
Notes:
Chapter 17 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Compilation of papers on education and communication presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
