Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:
Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Lormore, Mike (author / Pfizer Animal Health) and National Institute for Animal Agriculture.
Format:
Presentation
Publication Date:
2012-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00363
Notes:
PowerPoint presentation at the National Institute for Animal Agriculture 2012 annual conference, Denver, Colorado, March 26-29, 2012. Via website. 36 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08037
Notes:
John L. Woods Collection, Involves the Retail Water Distribution Project (RWDP). Prepared by Chemonics International, Inc., Washington, D. C., in association with Argil, Ltd. Institute for Public-Private Partnership. Funded by the U.S. Agency for International Development, Washington, D. C. Includes strategy, KAP survey findings, action plans, and initial trip report. 51 pages.
This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
