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    7. Co-creation of value - easier said than done: but here's how to begin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Mike (author)
    Format:
    Journal article
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23119
    Journal Title:
    Strategic Agribusiness Review
    Journal Title Details:
    23
    Notes:
    3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."

    9. Continuing to grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rathai, Kenna (author)
    Format:
    Journal article
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02658
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(4) : 49-50, 52, 54
    Notes:
    Features the 2014 National Agri-Marketing Association Marketer of the Year.

    10. Driving agribusiness with technology innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tamanidis, Theodore (author), Viachopoulou, Maro (author), and Papathanasiou, Jason (author)
    Format:
    Book
    Publication Date:
    2017
    Published:
    International: Hershey: Business Science Reference
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10101
    Notes:
    384 pages., Book in University of Illinois online collection. 9781522521082 (electronic bk.) 1522521089 (electronic bk.)