Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
November 19 issue via online. 2 pages., "Cygnus Business Media this week folded its monthly food and agriculture group trade magazine, Frozen Food Age."
Wylie, John M. II (author) and Institute for Rural Journalism and Community Issues, Lexington, Kentucky.
Format:
Paper
Publication Date:
2007-04-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25731
Notes:
Via Institute web site. 2 pages., Paper presented at the National Summit on Journalism in Rural America, April 20-21, 2007, at Shaker Village of Pleasant Hill, Kentucky.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
