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    4. Changing role of media in agrimarketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David (author)
    Format:
    Magazine article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18473
    Journal Title Details:
    July/August 2003: 6-8
    Notes:
    2 pp.; Argricultural Publications Summit LLC, a supplement of AgriMarketing magazine

    6. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.

    7. I wish you could have been there

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2010-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
    Notes:
    "The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."

    8. Is the "wall" coming down?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnston, Gene (author / Successful Farming)
    Format:
    Journal article
    Publication Date:
    2004-06
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22551
    Journal Title:
    ByLine
    Journal Title Details:
    : 7
    Notes:
    Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."

    9. Marketers and the ag media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Patterson, Dave (author), Reese, Pat (author), Christen, Laurie (author), and Dawson, Kim (author)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28034
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 30-32
    Notes:
    Posted at http://www/agrimarketingdigital.com

    10. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.