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2. A grass-roots movement for healthy soil spreads among farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Charles, Dan (author) and National Public Radio (NPR)
- Format:
- Online article
- Publication Date:
- 2018-04-09
- Published:
- United States: NPR
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10946
- Notes:
- 9 pages, via online article and podcast
3. Watershed as common-place: communicating for conservation at the watershed scale
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Druschke, Caroline Gottschalk (author)
- Format:
- Journal article
- Publication Date:
- 2013-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06919
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 7(1) : 80-96
4. Ending Lacewing Acres: toward amplifying microperspectives on farm closure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dubisar, Abby M. (author) and Slocum, Julia A. (author)
- Format:
- Journal article
- Publication Date:
- 2022-07-08
- Published:
- USA: Lyson Center for Civic Agriculture and Food Systems
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12651
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- Iss. 11, Vol. 4
- Notes:
- 15 pages, Farmers are invited to tell stories about their farms, especially about their farm’s origin and history. However, some farm stories go untold, are uninvited, or become obscured, including stories of farm closures. With this case study, we invite journalists and academics to provide further opportunities for farmers to tell their own closure stories. Written by the farmer and her CSA member and friend, who researches farmer communication, this case study calls on farmers to tell their farm-closure stories in the complicated and robust ways such stories deserve. We draw on academic and public scholarship about farm closures and farmers’ disclosures to feature how one farmer decided to end her farm and farming career. We chronicle her decision-making process and her strategies to communicate the closure of her farm, as well as analyze themes from how audiences reacted to her news. We also offer a range of reasons for inviting such telling of complex closure stories.
5. Lighten Up Iowa: An Interdisciplinary, Collaborative Health Promotion Campaign
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hallihan, Jim (author), Lane, Tim (author), Litchfield, Ruth E. (author), Muldoon, Joann (author), and Welk, Greg (author)
- Format:
- Journal article
- Publication Date:
- 2005-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26224
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 43(2)
- Notes:
- Online access; 13 p.
6. Motivations, goals, and benefits associated with organic grain farming by producers in Iowa, U.S
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Han, Guang (author), Arbuckle, J. Gordon (author), and Grudens-Schuck, Nancy (author)
- Format:
- Journal article
- Publication Date:
- 2020-11-06
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12517
- Journal Title:
- Agricultural Systems
- Journal Title Details:
- 191
- Notes:
- 14 pages., CONTEXT The U.S. has the world's largest organic food market. However, low domestic production and a low adoption rate of organic grain farming limit the overall development of this sector. Multiple organic stakeholders have called for a better understanding of cognitive and motivational aspects of farmers' decision-making processes to help policymakers, agricultural scientists, and extension practitioners to work more effectively with farmers to explore and adopt organic grain production. OBJECTIVE This paper assesses farmers' adoption motivations, long-term goals, and perceived benefits to examine the congruence between initial motivations, long-term goals, and current perceived benefits. METHODS We employed a sequential mixed-method approach that first interviewed organic farmers in Iowa, U.S. Then developed and administered a statewide survey for the organic farmers. Survey data were analyzed with confirmatory factor analysis, paired-samples t-tests, and heteroskedasticity-robust regression models. RESULTS AND CONCLUSIONS We identified five highly-rated motivations for farmers to adopt organic grain: 1) profitability, 2) personal safety, 3) natural resources stewardship, 4) consumers and public health, and 5) honor and tradition. We found organic farmers' long-term goals are strongly orientated to both productivism and stewardship but less strongly oriented to civic-mindedness. This research assessed five areas of benefits associated with organic grain farming: 1) economic benefit, 2) addressed health concerns, 3) environmental natural resources, 4) values and beliefs validation, and 5) social benefit. This study found the benefits farmers experienced by adopting organic grain farming aligned with most of their original adoption motivations and long-term goals, except for serving the motivation of consumer and public health concerns.
7. Responding to Crisis: Farmer Mental Health Programs in the Extension North Central Region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Inwood, Shoshanah (author), Becot, Florence (author), Bjornestad, Andrea (author), Henning-Smith, Carrie (author), Alberth, Andrew (author), and The Ohio State University South Dakota State University University of Minnesota
- Format:
- Online journal article
- Publication Date:
- 2019-12-17
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11230
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 7 pages, via online journal, A number of current events are exacerbating farm stress. Extension and farm organizations have mobilized responses to an emerging mental health crisis among farmers. To evaluate these responses, we conducted an online scan of resources to present a baseline typology of current mental health programs and response efforts in the 12-state Extension North Central Region. We classified responses by type of program, target audience, and delivery format. We identified the need to train mental health counselors and state suicide hotline responders on farm issues and farm culture.
8. On the value of innovation and extension information: SCN-resistant soybean varieties
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moschini, Giancarlo (author) and Lee, Seungki (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-02
- Published:
- United States of America: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12538
- Journal Title:
- American Journal of Agricultural Economics
- Notes:
- 22 pages, This paper presents direct evidence on the impact of a specific extension program that is aimed at promoting the adoption of varieties resistant to the soybean cyst nematode (SCN), specifically the Iowa State University SCN-Resistant Soybean Variety Trials. We use two data sources: experimental data from these variety trials and a rich proprietary dataset on farmers’ seed purchases. Combining these data, we estimate the value of soybean cyst nematode-resistant variety availability, and the associated variety trials that provide information on their performance to farmers and seed companies. Given the scope and diffusion of this extension program, the focus of the analysis is on Iowa and northern Illinois over the period 2011–2016. Farmers’ seed choices are modeled in a discrete choice framework, specifically a one-level nested logit model. Using the estimated demand model, we find farmers’ marginal willingness to pay for soybean cyst nematode-resistant varieties, and for related extension information provided by the Iowa State University SCN-Resistant Soybean Variety Trials program, to be large. These results are confirmed by counterfactual analyses showing that, over the six-year period and region of the study, the total ex post welfare change associated with the existence of, and information about, SCN-resistant seeds is about $478 million. About one-third of this surplus is captured by seed suppliers, and two-thirds accrues to farmers.
9. Engaging customers through #RealPigFarming
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- National Pork Board (author) and Lessing-Flynn (author)
- Format:
- Online document
- Publication Date:
- 2015
- Published:
- United States: Public Relations Society of America
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
- Notes:
- 3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.
10. Patterns of computer use by members of Iowa farm families
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nibbelink, Darla (author)
- Format:
- Abstract
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09810
- Notes:
- NCR-90 Collection, 1 page
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