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2. A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
- Notes:
- See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
3. Analysis of the consumer’s perception of urban food products from a soilless system in rooftop greenhouses: a case study from the Mediterranean area of Barcelona (Spain)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
- Format:
- Online journal article
- Publication Date:
- 2019-09
- Published:
- Springer New York LLC
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 375–393
- Notes:
- 19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.
4. BQA campaign links industry, consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barnhart, Walt (author)
- Format:
- Journal article
- Publication Date:
- 2019-11-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11077
- Journal Title:
- Drovers
- Notes:
- 3 pages., Via online issue., Describes communications campaign about the Beef Quality Assurance program of the National Cattlemen's Beef Association.
5. Cattlemen's best tool
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-12-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
- Journal Title:
- Drovers
- Journal Title Details:
- : 4
- Notes:
- Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
6. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
7. Climate change curricula for adult audiences in agriculture and forestry: a review
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schattman, Rachel E. (author), Kaplan, Marjorie (author), Aitken, Hannah M (author), and Helminski, Jennifer (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10524
- Journal Title:
- Journal of Adult and Continuing Education
- Journal Title Details:
- 25(1): 131–151
- Notes:
- 21 pages., via online journal., Agricultural and forestry advisers and other technical service providers play an important role in supporting farmers and foresters to adapt to climate change. However, not all agricultural and forestry advisers are comfortable talking about climate change with land managers. While there is a demonstrated interest related to climate-related professional development, few examples of curricula developed with the express purpose of serving this audience and a systematic review of these curricula has not been conducted. To address this gap, we reviewed 12 curricula which were developed and implemented between 2001 and 2017. The goal of this review is to apply the lessons learned from a range of climate change-focused curricula to new, regionally or sector-specific educational programs targeting both agricultural advisers and innovative farmers. Our findings suggest that developers of future educational programs consider the following: (a) the specific needs of their audience, including topical interests and learning needs; (b) the use of interdisciplinary teams for curricula development; (c) trade-offs associated with inclusivity and depth of course content; and (d) the advantages of project-based education approaches suited for adult learning audiences. By applying these concepts to future curricula, these curricula are likely to have the greatest level of impact.
8. Climate services and communication for development: the role of early career researchers in advancing the debate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Donkor, Felix Kwabena (author), Howarth, Candice (author), Ebhuoma, Eromose (author), Daly, Meaghan (author), Vaughan, Catherine (author), Pretorius, Lulu (author), Mambo, Julia (author), MacLeod, Dave (author), Kythreotis, Andrew (author), Jones, Lindsey (author), Grainger, Sam (author), Golding, Nicola (author), and Anderson, Julio Araujo (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10677
- Journal Title:
- Environmental Communication
- Journal Title Details:
- 13(5): 561-566
- Notes:
- 7 pages., via online journal., Climate services entail providing timely and tailored climate information to end-users in order to facilitate and improve decision-making processes. Climate services are instrumental in socio-economic development and benefit substantially from interdisciplinary collaborations, particularly when including Early Career Researchers (ECRs). This commentary critically discusses deliberations from an interdisciplinary workshop involving ECRs from the United Kingdom and South Africa in 2017, to discuss issues in climate adaptation and climate services development in water resources, food security and agriculture. Outcomes from the discussions revolved around key issues somewhat marginalized within the broader climate service discourse. This commentary discusses what constitutes “effective” communication, framings (user framings, mental models, narratives, co-production) and ethical dimensions in developing climate services that can best serve end-users. It also reflects on how ECRs can help tackle these important thematic areas and advance the discourse on climate services.
9. Communication platforms and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Medina, Benedict O. (author), Hidalgo, Angela Rose A. (author), and Tabliago, Jhendell A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- IJELS
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11009
- Journal Title:
- International Journal of English Literature and Social Sciences
- Journal Title Details:
- 4(3) : 535-547
- Notes:
- 13 pages., via online journal., Communication plays a vital role in a developing society as it could be used for developing of perspectives. This study aimed to analyze the communication and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines. Descriptive research design in a quantitative approach, along with distributed survey questionnaires to the respondents in the said municipality were utilized to answer the research objectives. Systematic random sampling was used to get the sample size of the layer farmers. Statistical tools such as frequency/percentage, weighted mean and Pearson’s correlation were also used. The layer farmers were greatly exposed in interpersonal communication platforms. Demonstration, meetings, seminars and trainings were of less extent. Radio, television and cellphones were widely used by the layer farmers, while very few had access on the internet. Furthermore, they agreed on food security, water sufficiency, ecological and environmental stability, human security and knowledge and capacity development. However, they moderately agreed on climate-smart industries and services, and sustainable energy. Findings also showed that there is a significant relationship between the layer farmers’ perspectives to the communication platforms they were exposed to.
10. Community climate conversations: engaging and empowering local action in a changing world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beery, Thomas (author), Schmitt, Kristen (author), McDonnell, Julie (author), and Moore, Tansey (author)
- Format:
- Online journal article
- Publication Date:
- 2019-12
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11151
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 16 pages., Article # 6FEA3, via online journal., We examined how the Twin Ports Climate Conversations (TPCC), a community-based climate communication project, is influencing local climate awareness and response. A survey of TPCC participants and subsequent roundtable discussion event were used to explore program impacts, outcomes, and future directions. Results showed that the TPCC project has been effective at increasing awareness and facilitating contacts and may be leading to actions that range from information sharing to personal behavioral changes. Future directions include engaging new audiences and promoting more on-the-ground climate action. TPCC can serve as a model to help other communities start cross-sectoral climate conversations.