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    414. Cherokee

    Collection:
    Concert Programs (SOM)
    Contributers:
    Noble, Ray (Composer), Caze, Jean (Arranger), Imbimbo, Sofia (Voice), Cruse, Kevin (Drums), Dean, Geoffrey (Piano), Guzman, Jose (Guitar), Kekoa, Zach (Alto Saxophone), Lash, John (Trumpet), Maftean, Mitchell (Bass), and Naidu, Kavi (Tenor Saxophone)
    Performance:
    Jazz Junior Recital
    Performance Date:
    2018-04-06
    Location:
    Music and Performing Arts Library, University of Illinois
    Concert Program:
    2018 Jan-May, vol. 1, p. 103

    442. Cleaner and greener livestock production: appraising producers' perceptions regarding renewable energy in Iran

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bozorgparvar, Elham (author), Yazdanpanah, Masoud (author), Forouzani, Masoumeh (author), Khosravipour, Bahman (author), and Khuzestan Agricultural Sciences and Natural Resources University, Mollasani, Ahvaz, Iran
    Format:
    Journal article
    Publication Date:
    2018-08-27
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10859
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    203 : 769-776
    Notes:
    8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.

    443. Closing the extension gap: Information and communication technology in sustainable agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lubell, Mark (author), McRoberts, Neil (author), and University of California, Davis
    Format:
    Journal article
    Publication Date:
    2018-10
    Published:
    Richmond, CA: University of California, Oakland, Division of Agriculture & Natural Resources
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10260
    Journal Title:
    California Agriculture
    Journal Title Details:
    74(4) : 236-242
    Notes:
    7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.

    444. Closing the extension gap: information and communication technology in sustainable agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lubell, Mark (author) and McRoberts, Neil (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11331
    Journal Title:
    California Agriculture
    Journal Title Details:
    72(4) : 236-242
    Notes:
    Online from https://doaj.org, Authors examined extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups regarding their behavior and attitudes about use of information and communication technologies (ITCs). Results indicated that extension professionals experienced challenges in using ICTs more than the other sustainable agriculture stakeholders, "creating a technology gap between extension professionals and their clientele." Authors suggested use of an ICT community of practice and clear organizational guidelines for measuring and reporting performance related to ICT.

    451. Collegiate millennials' perceptions of locally produced beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers

    457. Common values and themes for grazed open spaces: “plant diversity” and “watershed” as communication intersections for agriculture and conservation groups?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scasta, John Derek (author), Welter, Kelsey J. (author), and Friday, Colleen (author)
    Format:
    Online journal article
    Publication Date:
    2018-01-01
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10679
    Journal Title:
    Environmental Communication
    Notes:
    15 pages., via online journal., Communicating about the use and management of open spaces occurs within a complex social environment replete with diverse stakeholder opinions and meta-narratives. For western US rangelands, productionbased enterprises have been the traditional use but increasingly they are valued for ecosystem services such as water, recreation, biodiversity, and aesthetics which have led to additional conflict. We surveyed Wyoming-based members of six agricultural (Ag) and four environmental/conservation (Env/Con) groups to determine grazingcentric mutual exclusivity of special interests, common values, and emergent themes. We assessed 197 survey participants; 150 from Ag groups and 47 from Env/Con groups. Of 10 values assessed, “watershed” and “plant diversity” were similarly valued by both group types. These naturally dichotomous groups also agreed that communication and reliance on science are needed. Communication and conflict resolution about the use of open spaces can benefit from addressing social presuppositions and meta-narratives of broader audiences to facilitate effective dialogue and solutions.

    458. Communicating sound science

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mermelstein, H. Neil (author)
    Format:
    Online journal article
    Publication Date:
    2018-11-01
    Published:
    USA: Institute of Food Technologists, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09967
    Journal Title:
    Food Technology
    Journal Title Details:
    72(11)
    Notes:
    Online issue. 7 pages.

    459. Communicating the 4Rs to farmers: insights and opportunities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moody, Lara (author)
    Format:
    Online journal article
    Publication Date:
    2018-09
    Published:
    USA: Soil and Water Conservation Society
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10144
    Journal Title:
    Journal of Soil and Water Conservation
    Journal Title Details:
    73(5): 128A-131A
    Notes:
    4 pages., Via online journal.

    460. Communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Winne, Mark (author)
    Format:
    Book chapter
    Publication Date:
    2018-01-01
    Published:
    Santa Barbara, California: Praeger
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10846
    Journal Title Details:
    (4) : 48-54
    Notes:
    8 pages., See D10845., Via UI Library Catalog., Chapter 4 of "Stand together or starve alone: unity and chaos in the U.S. food movement".

    462. Community media and translocalism in Latin America: cultural production at a Mexican community radio station

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayes, Joy Elizabeth (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Mexico
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09651
    Journal Title:
    Media, Culture and Society
    Journal Title Details:
    40(2) : 267-284
    Notes:
    Case study of an internationally-finded campesino radio station and cultural negotiation in which local interests engage with - and transform - donor-funded content aimed at the local community.

    463. Comparison of extension personnel and supervisor perceptions of communications activities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.

    464. Comparison of presentation method effectiveness for dissemination of pesticide-free turfgrass management information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Julie H. (author), Henderson, Jason J. (author), Wallace, Victoria H. (author), and University of Georgia University of Connecticut Department of Extension, University of Connecticut
    Format:
    Journal article
    Publication Date:
    2018-08
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10327
    Journal Title:
    HortTechnology
    Journal Title Details:
    28(4) : 536-542
    Notes:
    7 pages., Via online journal., This study examined how different presentation formats affected knowledge gain among school grounds managers. Results indicate large-group participants (presentation to ≈50 participants at a turfgrass field day) had greater knowledge retention than small-group participants (presentation to 6–10 participants at an interactive workshop). Small-group attendees had more flexibility to discuss issues that affected them directly and may have focused on those issues instead of the targeted information. Large-group meetings were more ridged in format and attendees were less able to deviate from the main subject matter being presented. However, the value of the small-group meeting should not be discounted, especially when athletic field grounds managers and staff require information specific to their situation. When disseminating more general information, the large-group meeting format is a better means of delivery.

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