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    3. Marketing power berries: an importance-performance analysis of blueberry attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Qu, Shuyang (author), Lamm, Alexa (author), and Rumble, Joy (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08157
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 31 pages.

    4. Matching local food messages to consumer motivators: an experiment comparing the effects of differently framed messages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koroulis, Catharine (author) and Abrams, Katie (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08146
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 32 pages.

    5. Visualizing values: a content analysis to describe a value congruent video message campaign used in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilkins, Kayla M. (author), Fischer, Laura Gorham (author), and Meyers, Courtney (author)
    Format:
    Conference paper
    Publication Date:
    2017-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08154
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference, Mobile, Alabama, February 4-7, 2017. 22 pages.