Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22572
Notes:
Reuters release obtained online via Food Safety Network. 1 page., Cites forestry researcher who reports that many countries are wasting millions of dollars planting trees because of myths that forests help improve water flows and offset erosion.
Francis, Charles A. (author / University of Nebraska), King, James W. (author / University of Nebraska), Skelton, Peter (author / University of Nebraska), Josiah, Scott J. (author / University of Nebraska), Brandle, James R. (author / University of Nebraska), and Helmers, Glen A. (author / University of Nebraska)
Format:
Paper
Publication Date:
2005
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30391
Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.
