Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07373
Notes:
Pages 372-401 in Nick Pidgeon, Roger E. Kasperson and Paul Slovic (eds.), The social amplification of risk. Cambridge University Press, Cambridge, United Kingdom. 448 pages.
