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    351. Viewer perceptions and preferences for Farmweek

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brubaker, McKayla (author), Settle, Quisto (author), and North, Elizabeth Gregory (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08167
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 6-16

    352. Visual communications: an analysis of university students' perceptions of rural America based on select photographs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glaze, Catherine "Dru" (author), Edgar, Leslie D. (author), Rhoades-Buck, Emily (author), and Rutherford, Tracy (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01604
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    97(1) : 9-24

    353. Visualizing Values: A Content Analysis to Conceptualize Value Congruent Video Messages Used in Agricultural Communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischer, Laura Morgan (author), Opat, Kelsi (author), Jennings, Kayla (author), and Meyers, Courtney (author)
    Format:
    Journal Article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12191
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    21 Pages, Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content and use of value congruent messages. Schwartz Theory of Basic Human Values (2012) was used to identify the values present in each video within the campaign. The values of benevolence, security, self-direction, universalism, and hedonism were common values displayed in the campaign. Message sensation value was calculated, and it was found the videos had moderate levels of emotional arousal. The primary characters in the videos were mothers, farmers, and children. More research should be conducted to explore how the value congruent messages and message sensation value interact to increase a receiver’s level of attitude change after viewing the message.

    354. Voter confidence in the agricultural industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Israel, Glenn D. (author), Irani, Tracy A. (author), and Kaufman, Eric K. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30479
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(1-2)
    Notes:
    Via online issue. 16 pages.

    356. Water use in Florida: examining perceptions of water use based on visual images

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Epstein, Joshua M. (author), Lundy, Lisa K. (author), and Lamm, Alexa J. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08655
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(1) : 19-30

    357. Web site media relations: a new direction for agricultural public relations professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Flowers, Kelly Kirby (author), Ruth, Amanda (author), Bortree, Denise (author), Ford, Ross (author), and Braun, Sandra (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22585
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    89(1) : 9-23
    Notes:
    Reports on content analyses of Web sites used by Florida agricultural commodity organizations and identifies opportunities for meeting the information needs of media more effectively.

    358. What are agriculture industry professionals trying to tell us? Implications for university-level agricultural communications curricula

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Doerfert, David L. (author) and Miller, Rene P. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25951
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(3) : 17-31

    359. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 72-85

    360. What's the impact with Congressional aides? A study of communication attitudes and behaviors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boone, Kristina M. (author), Tucker, Mark (author), and McClaskey, Jackie M. (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17464
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    86 (2) : 45-55