1. Enhancing food promotion in the supermarket industry: a framework for sales promotion success Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Livingstone, Sonia (author) and Simpson, Lisa S. (author) Format: Journal article Publication Date: 2006 Published: International Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481 Journal Title: International Journal of Advertising Journal Title Details: 25(2) : 223-245
2. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Cervellon, Marie-Cecile (author) and Dube, Laurette (author) Format: Journal article Publication Date: 2000 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36490 Journal Title: International Journal of Advertising Journal Title Details: 19(4) : 429-447
