Author reports on posting more than 50 articles with pictures, audio and video from the 2005 Congress of the International Federation of Agricultural Journalists in Switzerland. This was the organization's first blog coverage.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."