Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13100
Journal Title Details:
84 pages
Notes:
RIRDC Research Report in human capital, communications and information systems, Rural Industries Research & Development Corporation (RIRDC), Barton, ACT, Australia
4 pages, Sustaining farm profitability has been challenging for North Carolina smallholder farmers facing
market failure. Small farms earning between $10,000 or less and $50,000 annually in net farm income need alternative practices that will make them more profitable. This study assesses North Carolina small farmers’ understanding and attitudes towards value-added agriculture. We conducted farmer focus group interviews and analyzed the data using Qualitative Data Analysis Miner Lite. We found that the main drivers of value-added agriculture include improving on-farm profitability, product expansion, and market growth. High production costs and lack of government assistance are some of the factors limiting value-added participation.
Parker, Kim (author), Horowitz, Juliana Menasce (author), Brown, Anna (author), Fry, Richard (author), Cohn, D'Vera (author), and Igielnik, Ruth (author)
Format:
Research report
Publication Date:
2018-05-22
Published:
USA: Pew Research Center, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09679
Ginsburg, Ariel (author) and Morales, Dionisia (author)
Format:
Research report
Publication Date:
2017
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09344
Notes:
Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE). 7 pages., Report of a research project conducted through the ACE Grant Project 2016.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22245
Notes:
Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 14 pages.
An accompanying paper of the same title represents an earlier version of the journal article, including the Figure 1 and Reference list not included in the html version of the journal article., Via online., Information technology has developed rapidly, particularly in the area of social media. Almost all groups in society now use social media in their day to day activities, and one group that has been greatly impacted is young farmers. Before this era, farmers had difficulty accessing information. This study aims to find out what benefits are obtained and obstacles encountered by the use of social media in farming activities by the young farmers. This paper is descriptive explorative by using a qualitative approach. The data collection technique itself uses in-depth interviews, observations, literature studies, and documentation. The research location was in Bulukerto Village, Bumiaji Sub-District, Batu City which was carried out from November to December, 2017. The informants were chosen because they already used new media to support their farming activities. The result is the use of social media in the agricultural sector is widely used by young farmers in order to increase revenue and to seek information. Even so, there are still a number of problems faced by young farmers when utilizing social media, namely those interested in buying and selling online for agricultural products are not as high as other products and about the trust. The advice that can be given is farmers must post photos of products on Instagram with good pictures and caption. They also can tag others to reshare and spread the product information.
