21 pages, This article reconsiders the concept of `alternative media', and describes a set of alternative media projects produced over six years in and around migrant farm worker camps in southern California. The media projects described here (small-format videos within marginalized labor communities), challenge assumptions about `alternative media' on three levels - as a theoretical concept, as media practice and as a political project. The article argues the need to attend to the complex spatial and institutional contexts that inflect and complicate any local alternative media project. This examination of how the lived spaces of the migrant camps are both avowed and effaced by local residents and contractors underscores the tortured logic of the region. The study reveals not just how the landed status quo organizes workers lives as parts of its `scenic' landscape. It also describes how indigenous `Mixteco' labor organizers simultaneously work to exploit and resist the same conditions. Occupying semi-public contact-zones and no-man's lands (legally ambiguous spaces), provides migrants with a material beach-head from which to claim other rights that have more legal teeth (including fair labor, health and safety, and civil rights laws). Compared to the conventional video forms the producers/researchers set out to produce, these practices suggested that migrants' unauthorized occupation of space is a consequential form of `alternative media' in its own right; a transnational community response to policies of globalization and `free-trade'.
6 pages., via online journal., ICT has been initiated and implemented effectively by the
public private partnership, government, researchers and various
Institutions. Availability of wireless service, Internet and mobile
communication have forced ICT to find foothold in daily routine
of the Indian farmers. ICT has huge impact in agricultural
development but still in natal stage. Many farmers are not availing
the actual potential of ICT due to poverty, social constraint,
illiteracy, language barriers and unwillingness to adopt new
technology. Many Indian farmers have reported positive change
in income, quality of produce and timely access to the market
information by using latest mobile application. WhatsApp is the
most popular and easy to use Mobile Instant Messaging service
amongst the Indian farmer. It supports sharing of localized
information and utilizing these services as query redressal
public platform. This paper is an attempt to gather meaningful
agricultural data for analysis and filtering of relevant need based
information assessment. The main focus of the present work is to
develop an automatic information handling and redressal of the
need based agricultural information system using WhatsApp as
social media platform.
18 pages., Via online journal, This paper provides an analysis of the growth in environmental and labelling schemes (ELIS), using a dataset of 544 schemes introduced between 1970 and 2012 covering 197 countries. General trends drawn from this dataset and an examination of relevant trademarks support a rapid but slowing increase in the number of ELIS. The analysis also shows both the diversity and unequal growth of ELIS according to different characteristics, such as communication means, channels, scope, and the standards on which they are based. The analysis further outlines the dual nature of the evolution of ELIS over time, driven by the combination of an increase in the number of “traditional” ELIS, such as single-issue environmental seals, and the emergence of more recently introduced types of ELIS, including environmental footprints. This combination highlights the tension between increased competition among similar ELIS and the emergence of new schemes potentially less exposed to direct competition but facing larger entry challenges.
14 pages., via online journal, With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or on-farm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobile- friendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders.
21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
28 pages., via online journal., The purpose of this paper is to understand how Bangladeshi farmers interact with
mobile telephony and how they negotiate the resulting difficulties. In doing so the paper
identifies how farmers integrate mobile telephony into their daily lives and what factors
facilitate and limit their use of mobile telephony
Ercilla-Montserrat, Mireia (author), Sanjuan-Delmás, David (author), Sanyé-Mengual, Esther (author), Calvet-Mir, Laura (author), Banderas, Karla (author), Rieradevall, Joan (author), and Gabarrell, Xavier (author)
Format:
Online journal article
Publication Date:
2019-09
Published:
Springer New York LLC
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10839
19 pages., via online journal., Soilless crops are commonly used in rooftop agriculture (RA) because they easily adapt to building constraints. However, acceptance of the produce derived from this system may be controversial. This paper evaluates consumers’ acceptance of food from RA in Mediterranean cities, focusing on the quality of the product, production system, and consumers’ motivations. We surveyed 238 respondents on the UAB university campus as potential consumers. The survey was distributed via an Internet-link that was provided along with a sample of tomatoes from RA. The results showed that most people approved the quality of RA products and perceived them to be local and fresh (94%). The respondents exhibited acceptance of soilless-produced tomatoes and considered them to be environmentally better than conventionally produced ones (69%). Cluster analysis revealed that consumers with high income levels and a university education had a better perception of the quality and proposed a higher price for RA products, but no difference was found regarding their environmental perception of this products. Moreover, people who possessed more information about the product also had a higher perception of the quality and production system (it was perceived to be environmentally friendly) and would pay more for them. The main concerns of consumers were related to food safety and the social impact of RA. Additional research is needed to improve the sustainability of RA, and the applied measures should be communicated to potential consumers to enhance their acceptance and success.
22 pages., via online journal., Identifying and communicating uncertainty is core to effective environmental
assessment (EA). This study evaluates the extent to which uncertainties are considered
and addressed in Canadian EA practice. We reviewed the environmental protection
plans, follow-up programs, and panel reports (where applicable) of 12 EAs between
1995 and 2012. The types of uncertainties and levels of disclosure varied greatly.
When uncertainties were acknowledged, practitioners adopted five different
approaches to address them. However, uncertainties were never discussed or
addressed in depth. We found a lack of suitable terminology and consistency in how
uncertainties are disclosed, reflecting the need for explicit guidance, and we present
recommendations for improvement. Canadian Environmental Impact Statements are
not as transparent with respect to uncertainties as they should be, and uncertainties in
EA need to be better considered and communicated.
Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
Format:
Online journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.
9 pages., Via online journal., Surgical piglet castration without pain relief has been banned in organic farming in the EU since the beginning of 2012. Alternative methods therefore need to be implemented that improve animal welfare and solve the underlying problem of boar taint. This paper explores German organic consumers' preferences for piglet castration without pain relief and three alternative methods. In an innovative approach using a multi-criteria decision making procedure, qualitative data from focus group discussions were compared with quantitative results from Vickrey auctions. Overall, participants preferred all alternatives to castration without pain relief. Different aspects influenced willingness-to-pay for the methods. Animal welfare was important for the evaluation of castration without pain relief and castration with anesthesia. Food safety played a major role for willingness-to-pay for immunocastration, while taste and, to some extent, animal welfare were dominant factors for fattening of boars. These differences should be considered when communicating the alternatives.
