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    1. And now a word from our sponsors: how to create an effective nutrition television commercial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    3. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    5. Derived attitudinal farmer segments: a method for understanding and working with the diversity of Australian dairy farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waters, W. (author), Thomson, D. (author), and Nettle, R. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30641
    Journal Title:
    Extension Farming Systems Journal
    Journal Title Details:
    5(2) : 47-57

    6. Developing actionable dietary guidance messages: dietary fat as a case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Borra, Susan (author), Kelly, Lisa (author), Tuttle, Michele (author), and Neville, Kerry (author)
    Format:
    Journal article
    Publication Date:
    2001-06
    Published:
    USA: International Food Information Council, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27792
    Journal Title:
    Perspectives in Practice
    Journal Title Details:
    101(6) : 678-684

    10. Improving biosecurity through instructional crisis communication: lessons learned from the PEDv outbreak

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellnow, Timothy L. (author), Parker, Jason S. (author), and Sellnow, Deanna D. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4) : Article 2
    Notes:
    This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.