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22. BBC announces its position on climate change, will CBC follow?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abraha, Lidia (author)
- Format:
- Journal article
- Publication Date:
- 2018-10-02
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11427
- Journal Title:
- Ryerson Review of Journalism
- Notes:
- 6 pages., Online via publication website., Author examines the approaches taken by the British Broadcasting Corporation (BBC) and Canadian Broadcasting Corporation (CBC) in reporting on climate change.
23. Barriers to acceptance of information and communication technology in agricultural extension in Indonesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Purnomo, Sutrisno Hadi (author) and Kusnandar (author)
- Format:
- Journal article
- Publication Date:
- 2018-03-15
- Published:
- Indonesia: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12169
- Journal Title:
- Information Development
- Journal Title Details:
- vol: 35, issue 4, 2019
- Notes:
- 12 pages, The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.
24. Being "socially" acceptable to co-op audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018-05
- Published:
- Cooperative Communicators Association, Bellefonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09417
- Journal Title:
- CCA Communique
- Journal Title Details:
- : 11-12
25. Blueberry producers' attitudes towards harvest mechanization for fresh market
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallardo, Karina R. (author), Stafne, Eric T. (author), Devetter, Lisa Wasko (author), Zhang, Qi (author), Li, Charlie (author), Takeda, Fumiomi (author), Williamson, Jeffrey (author), Yang, Wei Qiang (author), Cline, William O. (author), Beaudry, Randy (author), Allen, Renee (author), and Washington State University Mississippi State University University of Georgia University of Florida Oregon State University Michigan State University
- Format:
- Journal article
- Publication Date:
- 2018-02
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10337
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(1) : 10-16
- Notes:
- 7 pages., Via online journal., The availability and cost of agricultural labor is constraining the specialty crop industry throughout the United States. Most soft fruits destined for the fresh market are fragile and are usually hand harvested to maintain optimal quality and postharvest longevity. However, because of labor shortages, machine harvest options are being explored out of necessity. A survey on machine harvest of blueberries (Vaccinium sp.) for fresh market was conducted in 2015 and 2016 in seven U.S. states and one Canadian province. Survey respondents totaled 223 blueberry producers of various production sizes and scope. A majority (61%) indicated that their berries were destined for fresh markets with 33% machine harvested for this purpose. Eighty percent said that they thought fruit quality was the limiting factor for machine-harvested blueberries destined for fresh markets. Many producers had used mechanized harvesters, but their experience varied greatly. Just less than half (47%) used mechanical harvesters for fewer than 5 years. Most respondents indicated that labor was a primary concern, as well as competing markets and weather. New technologies that reduce harvesting constraints, such as improvements to harvest machinery and packing lines, were of interest to most respondents. Forty-five percent stated they would be interested in using a modified harvest-aid platform with handheld shaking devices if it is viable (i.e., fruit quality and picking efficiency is maintained and the practice is cost effective). Overall, the survey showed that blueberry producers have great concerns with labor costs and availability and are open to exploring mechanization as a way to mitigate the need for hand-harvest labor.
26. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 24(2) : 251-269
- Notes:
- 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
27. Bridging the gap
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jones, Karen (author)
- Format:
- Journal article
- Publication Date:
- 2018-09
- Published:
- USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09942
- Journal Title:
- Communique
- Notes:
- 2 pages.
28. CCA institute: A tradition since 1954
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018-10
- Published:
- USA: Cooperative Communicators Association, Bellafonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09947
- Journal Title:
- Communique
- Notes:
- 2 pages.
29. Can menu labeling affect away-from-home dietary choices?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Castellari, Elena (author), Marette, Stephan (author), Moro, Daniele (author), and Sckokai, Paolo (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11327
- Journal Title:
- Bio- based and Applied Economics
- Journal Title Details:
- 7(3) : 249-263
- Notes:
- 15 pages., Online via AgEconSearch., Results of a field experiment at a university cafeteria indicated that "provision of nutritional information by itself can have zero or low impact unless it synergizes with other instruments such as nutritional education, social norm provisions and nudges."
30. Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10461
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 76: 338-351
- Notes:
- 14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.