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2. A content analysis of Extension's presence on 1890 Land-Grand University websites
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(1) Article 2
3. Application of multiple behaviour change models to identify determinants of farmers' biosecurity attitudes and behaviours
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Richens, I.F. (author), Houdmont, J. (author), Wapenaar, W. (author), Shortall, O. (author), Kaler, J. (author), and O'Connor, H. (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: D10193
- Journal Title:
- Preventive Veterinary Medicine
- Journal Title Details:
- 155 : 61-74
- Notes:
- 13 pages., Via UI online subscription.
4. Constraints to the utilisation of conservation agriculture in Africa as perceived by agricultural extension service providers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Brendan (author), Nuberg, Ian (author), Llewellyn, Rick (author), and School of Agriculture, Food and Wine, The University of Adelaide CSIRO Agriculture
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10460
- Journal Title:
- Land Use Policy
- Journal Title Details:
- 73: 331-340
- Notes:
- 10 pages., Via online journal., Conservation Agriculture (CA) is a knowledge-intensive set of practices which requires substantial access to functional agricultural extension services to enable utilisation. Despite this importance, the perspectives of those providing extension services to smallholder farmers have not been fully investigated. To address this, we qualitatively explore the perspectives of agricultural extension providers across six African countries to understand why uptake of CA has been limited, as well as the institutional changes that may be required to facilitate greater utilisation. Across the diversity of geographical, political and institutional contexts between countries, we find multiple commonalities in the constrained utilisation of CA by smallholder farmers, highlighting the difficulties non-mechanised subsistence farmers face in transitioning to market-oriented farming systems such as CA. The primary constraint relates to the economic viability of market-oriented farming where farmers remain in low input and low output systems with limited exit points. The assumed exit point used by CA programs appears to have led to a culture of financial expectancy and reflects a continuation of top-down extension approaches with inadequate modification of CA to the contextual realities of subsistence farmers. If African agricultural systems are to be sustainably intensified, we find a need for greater flexibility within extension systems in the pursuit of sustainable intensification. If extension systems are to persist with CA, it will need to be promoted through more transitional pathways that disaggregate the CA package, and with that there is a need for the provision of a mandate to, and necessary funding for, more participatory extension services.
5. Customer experience with farmers' markets: what hashtags can reveal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 21(6) : 754-770
- Notes:
- Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.
6. Engagement with extension services by small-acreage sugarcane farmers in selected districts of Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Faheem (author), Wegener, Malcolm (author), and Khan, Muhammad Zafarullah (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Pakistan: Australasia-Pacific Extension Network (APEN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11211
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 14(2) : 34-42
- Notes:
- Personal interviews with 336 small-acreage sugarcane growers indicated that less than half had any knowledge of the public extension services available. Growers who were aware of extension services and sought information from extension achieved substantially higher average yields than growers who did not. Authors recommended that the Pakistan government review current extension services and consider strengthening them.
7. Exploring Information Seeking Behavior of Farmers’ in Information Related to Climate Change Adaptation Through ICT (CHAI)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tumbo, Siza (author), Mwalukasa, Nicholaus (author), Fue, Kadeghe G. (author), and Mlozi, Malongo R. S. (author)
- Format:
- Journal article
- Publication Date:
- 2018-07-01
- Published:
- International: Athabasca University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12413
- Journal Title:
- International Review of Research in Open and Distributed Learning
- Journal Title Details:
- Issue 19, Vol. 3
- Notes:
- 22 pages., In Tanzania, agriculture sector is known for employing more than 70% of the total population. Agriculture sector faces many challenges including climate change. Climate change causes low productivity in agriculture; low productivity is caused due to poor implementation of agricultural policies and strategies. This poor implementation of policies has also caused many farmers to be not competent in climate change adaptation. Over the years, provisions of agricultural advice and extension were provided by various approaches, including training and visit extension, participatory approaches, and farmers’ field schools. However, provision of agricultural advisory and extension service is inefficient. Also, in most cases the usage of most agricultural innovations and technologies developed is limited. A literature review indicates that the main reasons given by Tanzanian farmers for not using improved technology are not lack of knowledge or skill, but rather that the technologies do not contribute towards improvements (e.g., the technologies are not profitable or they imply to high risk). Thus, agricultural extension service needs to be geared towards teaching farmers how to develop innovative and cost effective technologies that are contextualized. Limited numbers of agricultural extension staff and less interactivity of Information and Communication Technologies (ICTs), such as radio and television, have been mentioned to be among the factors limiting the provision of agricultural advisory and extension services to the majority of farmers in Tanzania. The advancements in ICTs have brought new opportunities for enhancing access to agricultural advisory and extension service for climate change adaptation. In Tanzania, farmers and other actors access agricultural information from various sources such as agricultural extension workers and use of various databases from Internet Services Providers. Also there are different web – and mobile – based farmers’ advisory information systems to support conventional agricultural extension service. These systems are producing bulk amounts of data which makes it difficult for different stakeholders to make an informed decision after data analysis. This calls for the need to develop a tool for data visualization in order to understand hidden patterns from massive data. In this study, a semi-automated text classification was developed to determine the frequently asked keywords from a web and mobile based farmers’ advisory system called UshauriKilimo after being in use for more than 2 years by more than 700 farmers.
8. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risius, Antje (author) and Hamm, Ulrich (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10226
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31 : 325-340
9. Farmers' perception about quality of planted seed yam and their preferences for certified seed yam in Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boadu, Paul (author), Aidoo, Robert (author), Ohene-Yankyera, Kwasi (author), Kleigh, Ulrich (author), Abdoulaye, Tahirou (author), Maroya, Norbert (author), Orchard, John (author), and Bekoe, Stephen (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- Ghana
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11664
- Journal Title:
- International Journal of Food and Agricultural Economics
- Journal Title Details:
- 06(3) : 71-83
- Notes:
- 14 pages., Online via AgEconSearch., Results of surveying among 380 yam farmers indicated that farmers generally agree that use use of certified seed yam would help to improve yield because of minimum to no disease/pest infestation. Farmer educational level, experiences, access to extension services and household incomes were factors influencing farmers' perception about quality of seed yam cultivated. Authors recommended promotion of farmer education through increased access to extension services.
10. Food scandals, media exposure, and citizens' safety concerns: a multilevel analysis across Chinese cities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Liu, Peng (author) and Ma, Liang (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11474
- Journal Title:
- Food Policy
- Journal Title Details:
- 63 : 102-111
- Notes:
- 22 pages., Online via UI electronic subscription, Researchers combined recent national survey data and media reports to quantitatively examine the effects of food scandals and media exposure on food safety risk. Findings suggesed hat media reported food scandals are not significantly related to public concern about food safety risk, suggesting that food risk perceptions may be nationwide rather than region specific. Findings also suggested that more educated citizens with more media exposure were more concerned about food safety risk.