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2. Customer experience with farmers' markets: what hashtags can reveal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 21(6) : 754-770
- Notes:
- Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.
3. Elementary school students’ needs and preferences regarding urban agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lee, A-Young (author), Kim, Seon-Ok (author), Park, Sin-Ae (author), and Konkuk University
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- Republic of Korea: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10321
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 783-794
- Notes:
- 12 pages, via online journal, This study aimed to investigate elementary school students’ needs and preferences regarding urban agriculture. In total, 1268 students in grades 4 to 6 at four elementary schools in Seoul, South Korea, participated in the study. A 21-item questionnaire was developed and distributed in each school by trained researchers for 3 weeks in Oct. 2017. More than 73.7% of the students reported having an awareness of and need for urban agriculture, and 86.8% (N = 1048) indicated their participation intention. Students noted needing urban agriculture for scientific inquiry and recommended including a learning activity in urban agriculture (35.4%, N = 400) for psychological stability and stress reduction (20.9%, N = 236), and for leisure and hobby purposes (16.2%, N = 183). Students reported participating in urban agriculture activities in indoor and outdoor spaces (33.8%, N = 423) for more than 30 minutes and less than 60 minutes (42.0%, N = 525) twice per week (40.2%, N = 501) with friends (72.9%, N = 818). Preferred urban agriculture indoor activities were planting plants (21.8%, N = 822), arranging flowers (20.9%, N = 788), and making craftwork using plants (18.9%, N = 714). Harvesting (20.8%, N = 790), watering (15.1%, N = 570), and planting transplants (13.1%, N = 493) were preferred outdoor activities. Other preferred activities included playing with livestock (22.4%, N = 884), cooking with the harvested crops (21.3%, N = 805), and feeding livestock (17.2%, N = 650). The female students demonstrated greater perception, experience, awareness of the necessity, and willingness to participate in urban agriculture compared with male students (P = 0.01). The lower the grade, the more students perceived the necessity of urban agriculture (P < 0.001). The results of this study can provide basic data for the practical development of urban agriculture programs for elementary school students.
4. Food futures: developing effective food systems interventions to improve public health nutrition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waterlander, Wilma E (author), Mhurchu, Cliona Ni (author), Eyles, Helen (author), Vandevijvere, Stefanie (author), Cleghorn, Christine (author), Scarborough, Peter (author), Swinburn, Boyd (author), and Seidell, Jaap (author)
- Format:
- Journal article
- Publication Date:
- 2018-02
- Published:
- New Zealand
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09185
- Journal Title:
- Agricultural Systems
- Journal Title Details:
- 160 : 124-131
5. Impact of the Make Healthy Normal mass media campaign (phase 1) on knowledge, attitudes and behaviours: a cohort study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
- Journal Title:
- Australian and New Zealand Journal of Public Health
- Journal Title Details:
- 42(3) : 269-278
- Notes:
- 8 pages.
6. Not bloke-ified enough? Women journalists, supermarket industry and the debate on sugar in the British press (2010-2015)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Topic, Martina (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10889
- Journal Title:
- Newspaper Research Journal
- Journal Title Details:
- 39(4) : 433-442
- Notes:
- Online via UI subscription., This article analyzes debates on sugar and the supermarket industry in the British national press in the 2010-2015 period. This article’s primary premise is that traditionally “female” subject areas of journalism (health, supermarkets) migrated from “soft” news sections to “hard” news pages of newspapers and, when this happened, women journalists were squeezed out of covering these issues; instead, most topics on hard news pages become the preserve of male journalists.
7. Questionnaire vs. social media analysis - case study of organic food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilar, Ladislav (author), Kvasnickova, Lucie (author), Gresham, George (author), Polakova, Jana (author), Rojik, Stanislav (author), and Petkov, Rosen (author)
- Format:
- Journal article
- Publication Date:
- 2018-09-30
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10283
- Journal Title:
- Agris On-line Papers in Economics and Informatics
- Journal Title Details:
- 10(3) : 93-101
- Notes:
- via online journal, The amount of European farm acreage devoted to organic foods has been increasing each year over the past three decades, as farmers strive to meet consumer demand for these products. To understand what factors drive this demand, researchers have focused on the end customers' perception of organic food and their motivations to purchase it. The standard research methods are questionnaires and literature review; however, these tend to be expensive, time consuming, or involve work with secondary data. This paper compares 14 studies carried out using standard research methods with the results of a social network analysis based on 344,231 posts by 73,380 Instagram users. The result of the comparison shows that in the case of organic food, the characteristic of "healthy" is the most important one to customers, both based on questionnaire surveys and the social network analysis. Moreover, based on these two analyses, 4 key areas can be identified as factors that are important to customers buying organic food: (1) health consciousness, (2) ecological motives, (3) tasty and (4) hedonism. As the results indicate, social network analysis can be considered a method with a high potential for gaining a greater insight into customers' perceptions.
8. Understanding motivations for gardening using a qualitative general inductive approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McFarland, Amy (author), Waliczek, Tina M. (author), Etheredge, Coleman (author), Lillard Sommerfield, Aime J. (author), and Grand Valley State University Texas State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10336
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(3) : 289-295
- Notes:
- 7 pages., Via online journal., Although some benefits of gardening have been documented, motivations regarding participation in gardening are often considered based on anecdote. The purpose of this study was to use qualitative analysis to explore reasons gardeners from different genders and generations participate in gardening. The questions developed for this study were intentionally exploratory and left open-ended to gather a large variety of responses. Surveys were collected from 177 individuals between the ages of 7 and 94 years old. Responses were categorized into themes identified through the literature review, the pilot study, and through exploration of the data. Responses could fit into as many categories as were mentioned by the respondents and were categorized by three independent coders. Interrater reliability was assessed using a two-way mixed, absolute agreement, average measures intraclass correlation (ICC) and determined the degree to which coders provided consistency in their ratings across participants. Themes developed through this survey included “social interaction,” “aesthetics,” “food availability/health/nutrition,” “economics,” “therapeutic,” “environmental benefits,” “nostalgia,” and “personal productivity.” Themes of personal productivity and nostalgia are those which have not occurred in previous research. Statistically significant differences were found in comparisons among males and females with more males gardening for food/health/nutrition and for reasons regarding nostalgia. More females reported gardening for personal productivity when compared with males. No significant difference was identified in comparisons of gardeners from various age groups indicating that gardeners across generations have similar intentions and receive similar benefits.