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    1. Communicating about undocumented immigration issues: Is your target audience bilingual?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Qu, Shuyang (author), Lamm, Alexa J. (author), and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08980
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 46-58

    3. Improving biosecurity through instructional crisis communication: lessons learned from the PEDv outbreak

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellnow, Timothy L. (author), Parker, Jason S. (author), and Sellnow, Deanna D. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11192
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4) : Article 2
    Notes:
    This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.

    6. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    7. Not just about "the science": science education and attitudes to genetically modified foods among women in Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bray, Heather J. (author) and Ankeny, Rachel A. (author)
    Format:
    Journal article
    Publication Date:
    2017-02-08
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08197
    Journal Title:
    New Genetics and Society
    Notes:
    Online journal. 2 pages.

    8. Sorting through the spheres of influence: using modified pile sorting to describe who influences dairy farmers' decision-making about safety

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bendixsen, Casper (author), Barnes, Kathrine (author), Kieke, Burney (author), Schenk, Danielle (author), Simich, Jessica (author), and Keifer, Matthew (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11991
    Journal Title:
    Journal of Agromedicine
    Journal Title Details:
    22(4) : 316-327
    Notes:
    13 pages, Online via UI Library electronic subscription, Described the mutually perceived influence of bankers and insurers on their agricultural clients' decision-making regarding health and safety. Authors concluded that insurers and bankers may prove both positive and negative, as farmers may be skeptical about the intention of the incentives, making messaging critical.

    9. Using the "market, message, means of communication framework" to guide design of grape rootstock extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Megan (author) and Hathaway, Sandy (author)
    Format:
    Journal article
    Publication Date:
    2017-01-01
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    13(1) : 19-30
    Notes:
    The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.

    10. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 72-85