Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23658
Notes:
Presented at a symposium sponsored by the Economic Research Service, U.S. Department of Agriculture, and the Farm Foundation January 27-28, 2003. 11 pages., Suggests that biotechnology, environmental regulaton and product traceability act like pull-factors, increasing the benefits that would accrue from being better able to track food additive throughout the food system. The technologies associated with precision agriculture and internet communications act as push factors, making it less costly to provide those system tracking capabilities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13511
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13512
Notes:
9 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13513
Notes:
8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
