Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00802
Notes:
Review of an event at the International Livestock Research Institute (ILRI), Addis Ababa, Ethiopia, October 18-21, 2010. 14 pages. Via Prolinnova Europe.
