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2. An analysis of the public's image of the Michigan cooperative extension service
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hanenburg, Darlene (author), Peabody, Fred (author), Ferris, Maxine (author), and Heinze, Kirk (author)
- Format:
- Survey report result
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09833
- Notes:
- NCR-90 Collection, 2 pages
3. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
4. Eve-Turow-Paul: why gen z, millenials care about produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sowder, Amy (author)
- Format:
- Online article
- Publication Date:
- 2021-09-16
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13135
- Notes:
- 5 pages
5. Facebook and a farm crisis: FFA and online agricultural advocacy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kostelich, Callie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11118
- Journal Title:
- Open Library of Humanities
- Journal Title Details:
- 5(1): 1-32
- Notes:
- 32 pages., via online journal., Following the March 2017 wildfire devastation in Texas, Oklahoma, and Kansas, local chapters of the National FFA Organization actively engaged on social media to advocate for public response to the crisis. Twenty-three public Facebook posts from FFA chapters and affiliates demonstrate members’ engagement with agricultural issues in the United States, disrupting the generalization that young adults are disconnected from civic affairs. However, while Facebook served as an important platform for members’ ag-vocacy in the wake of the crisis, FFA chapter posts contain embedded traditional rural literacies, which are reflected in members’ collective identification with existing supporters of agricultural communities. While FFA chapters had the potential to advocate to a broad readership, the posts reveal the chapters’ way of reading the crisis and writing a response to it with an insular narrative. As a result, Facebook posts that target only limited audiences and/or appeal to readers with exclusionary collective identification result in the failure of entities, such as local FFA chapters, to capitalize on Facebook’s full potential as an advocacy tool to inform and engage large public audiences.
6. Rural community unbound: Trans-locality, rural-to-rural connections and the formation of inter-regional surname associations in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chen, Ningning (author)
- Format:
- Journal article
- Publication Date:
- 2020-07-20
- Published:
- Singapore: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11858
- Journal Title:
- Journal of Rural Studies
- Notes:
- 9 pages, via online journal, Rural communities are not restricted to bounded territories but increasingly reproduced by intensified rural connections with the outside. Extant research tends to suggest that the production of rural community unbound relies on the movement and activities of mobile groups while ignoring the trans-local practice of community-making by local villagers who stay in the countryside. This paper draws on ethnographic insights on the formation of inter-regional surname associations in contemporary China, a contemporary form of Chinese lineage communities which is relatively unknown both in and outside China. By adopting a trans-local approach, it explores how rural lineage members and groups initiate the alliance with their same surname fellows in different rural localities to forge trans-local communities. Such rural-to-rural alliance is consolidated through various meanings and practices, producing the idea of a big ‘family’. This trans-local community not only enables rural members to enhance their mobilities and cultural and socio-economic capital but is also grounded in lineage groups' assertion of territorial identity, power, and social status. With a nuanced analysis of the trans-local agency of local villagers, this paper contributes to understanding the production of trans-local communities and trans-local rurality based on rural-to-rural connections. It also offers insights into the reconstruction of rural people's identities in contemporary China.
7. Using emotions to frame issues and identities in conflict: farmer movements on social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aarts, Noelle (author), Stevens, Tim M. (author), and Dewulf, Art (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11513
- Journal Title:
- Negotiation and Conflict Management Research
- Notes:
- 19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."