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522. Changing Environment for Telecommunications Facilities Development in the Pacific
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Logue, Timothy (author / Communications Satellite Corp. (COMSAT)) and Pacific Islands Communication Journal
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: Massey University, Department of Business, Palmerston North, New Zealand
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23266
- Journal Title:
- Pacific Islands Communication Journal
523. Changing farmers' perception towards sustainable horticulture: a case study of extension education in farming community in Yogyakarta, Indonesia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Euriga, Epsi (author), Boehme, Michael Henry (author), and Amanah, Siti (author)
- Format:
- Journal article
- Publication Date:
- 2021-12
- Published:
- Indonesia: Universitas Muhammadiyah Yogyakarta
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12676
- Journal Title:
- Journal of Agribusiness and Rural Development Research
- Journal Title Details:
- Vol. 7, N. 2
- Notes:
- 16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.
524. Changing patterns of family farming and pluriactivity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jervell, Anne Moxnes (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10287
- Journal Title:
- Sociologia Ruralis
- Journal Title Details:
- <39(1): 100-116>
525. Channels used to deliver agricultural information and knowledge to smallholder farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ndimbwa, Tumpe (author), Mwantimwa, Kelefa (author), and Ndumbaro, Faraja (author)
- Format:
- Journal article
- Publication Date:
- 2020-09-10
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12504
- Journal Title:
- IFLA Journal
- Journal Title Details:
- 47 (2)
- Notes:
- 17 pages., This study examined the effectiveness of the channels used to deliver agricultural information and knowledge to smallholder farmers in Tanzania. A descriptive cross-sectional design alongside quantitative and qualitative approaches was employed to collect data from 341 respondents. While the data collected through the questionnaire was analysed by using Statistical Product and Service Solutions (SPSS) version 21, the data collected through the interview was analysed by using thematic analysis. The findings suggest that delivery of and access to timely and relevant agricultural information and knowledge, appropriately packaged, is one of the critical problems undermining smallholder farmers’ efforts to increase their production. As a result, most smallholder farmers mainly depend on informal channels. Besides informal channels, farmer groups and demonstration plots are becoming popular channels to deliver and access agricultural information and knowledge. To make a difference in agricultural production, deliberate efforts should be made to enhance the delivery of agricultural information and knowledge.
526. Chapter 8 - Digital extension service: a quick way to deliver agricultural information to the farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Naika, Mahantesha B.N. (author), Kudari, Manjunath (author), Sree Devi, Maguluri (author), Sadhu, DhanushSwaroop (author), and Sunagar, Suma (author)
- Format:
- Book chapter
- Publication Date:
- 2021-01-20
- Published:
- Academic Press Ltd. (Elsevier Science Ltd.)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
- Notes:
- Book Chapter, 37 pages in "Food Technology Disruptions" ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.
527. Characteristics and Motivational Factors of American Equine Journalists
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowden, Zoe (author), Telg, Ricky W. (author), and Lundy, Lisa (author)
- Format:
- Journal article
- Publication Date:
- 2022-02-01
- Published:
- United States of America: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12438
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Issue 1 (2022)
- Notes:
- 22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.
528. Characteristics of Oklahoma agritourism Facebook posts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), Riggs, Angel (author), Tomas, Stacy (author), King, Audrey E.H. (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11308
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 22 pages., via online journal, Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall page likes. Live videos and traditional posts received the most interaction amongst types of original posts. Facebook event posts made by the agritourism operation received more public interaction than event posts made by the general public. Agritourism operators should focus on quality over quantity of information and be wary of creating posts in an “echo chamber” as only a small proportion of a large page following interact with posts. Marketing practitioners should avoid providing one-size-fits-all advice in Facebook marketing, as there was a large variety of Facebook activity observed. Future research should more specifically describe content of posts and consider perspectives of agritourism operators and visitors towards current Facebook marketing strategies.
529. Characterizing Viewpoints of Scholars in Agricultural Communications as they Relate to Research Themes in the Journal of Applied Communications: A Q Methodological Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parrella, Jean (author), Spence, Jessica (author), Redwine, Tobin (author), and Leggette, Holli R. (author)
- Format:
- Journal Article
- Publication Date:
- 2021-10-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12304
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 27 pages., Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
530. Characterizing and evaluating integrated landscape initiatives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carmenta, Rachel (author), Coomes, David A. (author), DeClerck, Fabrice A.J. (author), Hart, Abigail K. (author), Harvey, Celia A. (author), Milder, Jeff (author), Reed, James (author), Vira, Bhaskar (author), and Estrada-Carmona, Natalia (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11357
- Journal Title:
- One Earth
- Journal Title Details:
- 2 : 174-187
- Notes:
- Online via open access., Researchers gathered survey data on 104 integrated landscape initiatives (ILIs) within Latin America and the Caribbean jurisdictions of Puerto Rico, Cuba, and the Dominican Republic. Findings suggested four distinct strategies existed, two of which were only weakly integrated and another two of which were more ambitiously attempting integration, engaging more sectors and scales of governance, and targeting the structural barriers to sustainability.