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    151. farm branding: selling your products through story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Prial, Daniel (author)
    Format:
    Online article
    Publication Date:
    2021-04
    Published:
    United States: USDA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12655
    Journal Title:
    ATTRA Sustainable Agriculture
    Journal Title Details:
    Online
    Notes:
    28pgs, If you are farming to be profitable, you need to be more than a farmer. You need to be the executive director of your farm business. Moving product to a paying customer, a.k.a. marketing, is the core of that business. And we have learned that product moves based on the meanings that we associate with it. Consumers buy from farm stands, for example, because they want to support local businesses, eat fresher, or know their farmer. In other words, consumers are buying the story of your farm as much as they are buying your physical farm products. This publication helps you take control of your farm story and develop a farm brand that will connect with your customers.

    152. new egg co-operative has hatched in the western U.S., a

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Lindsay (author)
    Format:
    Online article
    Publication Date:
    2023-01-17
    Published:
    United States: Modern Farmer Media
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12889
    Journal Title:
    Modern Farmer
    Journal Title Details:
    Online
    Notes:
    12pgs, ProEgg members are hopeful their model can plug up holes in the supply chain contributing to egg scarcity and sticker shock.

    153. ‘A public health crisis in the making’: agriculture pollutes underground drinking water in Minnesota. Well owners pay the price

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McVan, Madison (author)
    Format:
    Online article
    Publication Date:
    2023-01-12
    Published:
    United States: Investigate Midwest
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12824
    Journal Title:
    Investigate Midwest
    Journal Title Details:
    online
    Notes:
    10pgs, More than 1 million Minnesotans drink from private wells but few know if their water is safe, experts said.

    154. ‘I’m gonna lose everything’ A farm family struggles to recover after rising debt pushes a husband to suicide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gowen, Annie (author) and The Washington Post
    Format:
    Online article
    Publication Date:
    2019-11-09
    Published:
    United States: The Washington Post
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11278
    Notes:
    25 pages., via website