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    Start Over Subject Term Iowa, USA Within Last x Years within 25 Years Within Last x Years within 10 Years

    3. Agricultural and home economics experiment station project 2725 in cooperation with Iowa State University cooperative extension service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    The Department of Journalism and Mass Communication (author)
    Format:
    Survey
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09734
    Notes:
    NCR-90 Collection, Iowa State University, 11 pages.

    5. Ending Lacewing Acres: toward amplifying microperspectives on farm closure

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dubisar, Abby M. (author) and Slocum, Julia A. (author)
    Format:
    Journal article
    Publication Date:
    2022-07-08
    Published:
    USA: Lyson Center for Civic Agriculture and Food Systems
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12651
    Journal Title:
    Journal of Agriculture, Food Systems, and Community Development
    Journal Title Details:
    Iss. 11, Vol. 4
    Notes:
    15 pages, Farmers are invited to tell stories about their farms, especially about their farm’s origin and history. However, some farm stories go untold, are unin­vited, or become obscured, including stories of farm closures. With this case study, we invite jour­nalists and academics to provide further opportuni­ties for farmers to tell their own closure stories. Written by the farmer and her CSA member and friend, who researches farmer communication, this case study calls on farmers to tell their farm-closure stories in the complicated and robust ways such stories deserve. We draw on ­academic and public scholarship about farm closures and farmers’ dis­closures to feature how one farmer decided to end her farm and farming career. We chronicle her decision-making process and her strategies to com­municate the closure of her farm, as well as analyze themes from how audiences reacted to her news. We also offer a range of reasons for inviting such telling of complex closure stories.

    6. Engaging customers through #RealPigFarming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Pork Board (author) and Lessing-Flynn (author)
    Format:
    Online document
    Publication Date:
    2015
    Published:
    United States: Public Relations Society of America
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10300
    Notes:
    3 pages., Via Silver Anvil Awards., Consumers have questions about how pigs are raised, and no one knows the answers better than pork producers themselves. Activist groups against pig farming have become increasingly active on social media, where the voices of pork producers were relatively silent. As the connection between pork producers and the food industry, the National Pork Board recognized the potential damage this could cause to the pork industry’s reputation. The #RealPigFarming campaign was born out of a need to engage producers in sharing stories from their farms, and contributing to online conversation about pork production. The results surpassed original goals by 2,730 percent.

    8. Iowa wine industry and its educational needs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Watrelot, Aude A. (author)
    Format:
    Journal article
    Publication Date:
    2022-03-11
    Published:
    United States: Clemson University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12534
    Journal Title:
    journal of extension
    Journal Title Details:
    V. 60 Iss. 1
    Notes:
    7pgs, The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.

    9. Motivations, goals, and benefits associated with organic grain farming by producers in Iowa, U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Han, Guang (author), Arbuckle, J. Gordon (author), and Grudens-Schuck, Nancy (author)
    Format:
    Journal article
    Publication Date:
    2020-11-06
    Published:
    United States: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12517
    Journal Title:
    Agricultural Systems
    Journal Title Details:
    191
    Notes:
    14 pages., CONTEXT The U.S. has the world's largest organic food market. However, low domestic production and a low adoption rate of organic grain farming limit the overall development of this sector. Multiple organic stakeholders have called for a better understanding of cognitive and motivational aspects of farmers' decision-making processes to help policymakers, agricultural scientists, and extension practitioners to work more effectively with farmers to explore and adopt organic grain production. OBJECTIVE This paper assesses farmers' adoption motivations, long-term goals, and perceived benefits to examine the congruence between initial motivations, long-term goals, and current perceived benefits. METHODS We employed a sequential mixed-method approach that first interviewed organic farmers in Iowa, U.S. Then developed and administered a statewide survey for the organic farmers. Survey data were analyzed with confirmatory factor analysis, paired-samples t-tests, and heteroskedasticity-robust regression models. RESULTS AND CONCLUSIONS We identified five highly-rated motivations for farmers to adopt organic grain: 1) profitability, 2) personal safety, 3) natural resources stewardship, 4) consumers and public health, and 5) honor and tradition. We found organic farmers' long-term goals are strongly orientated to both productivism and stewardship but less strongly oriented to civic-mindedness. This research assessed five areas of benefits associated with organic grain farming: 1) economic benefit, 2) addressed health concerns, 3) environmental natural resources, 4) values and beliefs validation, and 5) social benefit. This study found the benefits farmers experienced by adopting organic grain farming aligned with most of their original adoption motivations and long-term goals, except for serving the motivation of consumer and public health concerns.

    10. On the value of innovation and extension information: SCN-resistant soybean varieties

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moschini, Giancarlo (author) and Lee, Seungki (author)
    Format:
    Journal article
    Publication Date:
    2022-01-02
    Published:
    United States of America: Wiley Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12538
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    22 pages, This paper presents direct evidence on the impact of a specific extension program that is aimed at promoting the adoption of varieties resistant to the soybean cyst nematode (SCN), specifically the Iowa State University SCN-Resistant Soybean Variety Trials. We use two data sources: experimental data from these variety trials and a rich proprietary dataset on farmers’ seed purchases. Combining these data, we estimate the value of soybean cyst nematode-resistant variety availability, and the associated variety trials that provide information on their performance to farmers and seed companies. Given the scope and diffusion of this extension program, the focus of the analysis is on Iowa and northern Illinois over the period 2011–2016. Farmers’ seed choices are modeled in a discrete choice framework, specifically a one-level nested logit model. Using the estimated demand model, we find farmers’ marginal willingness to pay for soybean cyst nematode-resistant varieties, and for related extension information provided by the Iowa State University SCN-Resistant Soybean Variety Trials program, to be large. These results are confirmed by counterfactual analyses showing that, over the six-year period and region of the study, the total ex post welfare change associated with the existence of, and information about, SCN-resistant seeds is about $478 million. About one-third of this surplus is captured by seed suppliers, and two-thirds accrues to farmers.