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    53. Thoughts from AAEA past president: Betsy Freese

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Freese, Betsy (author / Successful Farming)
    Format:
    Journal article
    Publication Date:
    2020-10
    Published:
    USA: AAEA: Ag Communicators Network
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11957
    Journal Title:
    AAEA ByLine
    Notes:
    Online from publication. 3 pages., 2004 president of AAEA recalls some of her experiences with the organization during her involvement as a member and leader.

    55. Unhealthy food: food and beverage references in comedy series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mayrhofer, Mira (author), Naderer, Brigitte (author), and Binder, Alice (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10855
    Journal Title:
    Journalism and Mass Communication Quarterly
    Notes:
    First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.

    57. Viewer perceptions and preferences for Farmweek

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brubaker, McKayla (author), Settle, Quisto (author), and North, Elizabeth Gregory (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08167
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 6-16

    58. What does agricultural marketing in 2020 sound like to you?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clements, Michael (author)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11950
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 18
    Notes:
    UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.