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2. "You call that meat?" Investigating social media conversations and influencers surrounding cultured meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Rumble, Joy N. (author), Buck, Emily B. (author), and Association for Communication Excellence The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11302
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
3. AGRICULTURE EXTENSION OFFICERS’ ATTITUDE AND READINESS IN USING INFORMATION AND COMMUNICATION TECHNOLOGY IN INDONESIA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sutrisno Hadi, Purnomo (author), Ayu Intan, Sari (author), Shanti, Emawati (author), Endang Tri, Rahayu (author), and Rani Pane, Triaswati (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12218
- Journal Title:
- Russian Journal of Agricultural and Socio-Economic Sciences
- Journal Title Details:
- Vol.100(4)
- Notes:
- 5 pages., This research aimed to figure out the attitude and readiness of agriculture extension officers in using the Information and Communication Technology. Data collection was done through a survey with total sample 60 respondents. Data gained were primary data from questionnaire filling by respondents who were all extension officers in Food Security and Extension Implementation Agency. Data analyses used in this research were reliability and validity analysis, Fishbein’s Attitude Model, and regression analysis which continued with F and t test. The results of Validity and Reliability Test gave a valid outcome with rcal >0,3 and reliability value of α >0,6 in all variables. Fishbein’s Attitude Model test in all variables showed an answer from neutral to very positive data. Linear Regression Test resulted in an equation Y = -6,234+ 0,211 X1 + 0,213X2 + 0,550 X3 + 0,119 X4 + 1,252X5 + 0,665X6. The value of determination coefficient (R2) was 0,816 which meant that variable variance of Information and Communication Technology acceptance could be explained by data variance of extension officers’ attitude and readiness (farmer readiness, extension officers readiness, infrastructure, management support, culture support) in values of 81,6%. In F test, Fcal was = 44,683 and was significant in p < 0,05, which meant that the effects of extension officers’ attitude and readiness to Information and Communication Technology acceptance.
4. AI for social good: unlocking the opportunity for positive impact
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tomašev, Nenad (author), Mohamed, Shakir (author), Teh, Yee Whye (author), Schaul, Tom (author), Cornebise, Julien (author), Hutter, Frank (author), Picciariello, Angela (author), Connelly, Bec (author), Snyder, Kyle (author), Belgrave, Danielle C. M. (author), Ezer, Daphne (author), Cachat van der Haert, Fanny (author), Mugisha, Frank (author), Abila, Gerald (author), Arai, Hiromi (author), Otake-Matsuura, Mihoko (author), Emtiyaz Khan, Mohammad (author), Almiraat, Hisham (author), Proskurnia, Julia (author), Othman, Mustafa (author), Glasmachers, Tobias (author), de Wever, Wilfried (author), De Winne, Ruben (author), and Clopath, Claudia (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-18
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13090
- Journal Title:
- Nature Communications
- Journal Title Details:
- V.11, N.2468
- Notes:
- 6 pages, Advances in machine learning (ML) and artificial intelligence (AI) present an opportunity to build better tools and solutions to help address some of the world’s most pressing challenges, and deliver positive social impact in accordance with the priorities outlined in the United Nations’ 17 Sustainable Development Goals (SDGs). The AI for Social Good (AI4SG) movement aims to establish interdisciplinary partnerships centered around AI applications towards SDGs. We provide a set of guidelines for establishing successful long-term collaborations between AI researchers and application-domain experts, relate them to existing AI4SG projects and identify key opportunities for future AI applications targeted towards social good.
5. Accounting for Risk and Stability in Technology Adoption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hoag, Dana L. (author) and Engler-Palma, Alejandra (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26186
- Journal Title:
- Canadian Journal of Agricultural Economics
- Journal Title Details:
- 55 (2007) pp. 365-379
6. Amazonian indigenous green: media and the ecologically noble savage
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murphy, Patrick D. (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08813
- Notes:
- Pages 117-143 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
7. An evaluation of website usability for a cover crops resource in the southern region
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cabrera, Emily (author), Holt, Jessica (author), and Association for Communication Excellence (ACE) University of Georgia
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11309
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 14 pages., via online journal, With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or on-farm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobile- friendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders.
8. Are plants the new oil? Responsible innovation, biorefining and multipurpose agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shortall, O.K. (author), Raman, Sujatha (author), and Millar, Kate (author)
- Format:
- Journal article
- Publication Date:
- 2015-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07545
- Journal Title:
- Energy Policy
- Journal Title Details:
- 86: 360-368
9. Artificial intelligence and the future of humans
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Janna (author) and Rainie, Lee (author)
- Format:
- Research report
- Publication Date:
- 2018
- Published:
- International: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11396
- Notes:
- 10 pages., Via online from website., "Experts say the rise of artifical intelligence will make most people better off over the next decade, but many have concerns about how advances in AI will affect what it means to be human, to be productive and to exercise free will. Includes references to impacts on farmers, farming and climate.
10. Bader Rutter: Where producers turn for new product/technology information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bauer, Erin (author)
- Format:
- News release
- Publication Date:
- 2016-11-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07675
- Notes:
- Bader Rutter & Associates news release via AgriMarketing Weekly. 2 pages.